E-commerce (Concepts, Models, Strategies)

ISBN Number : 978-93-5051-876-2

Student Price : Rs.725

Student Dollar Price : 29$

Library Price : Rs.1595

Library Dollar Price : 64$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 850

Book Weight :1132

About The Book

This comprehensive text deals with the core concepts, models, and strategies of electronic commerce. With the exponential growth of the Internet and the unlimited potential of creating new business ventures, quicker service, and astounding financial gain potential, it would be beneficial to know about e-commerce and hence this is the book for you.

This book will help you to : -

- Make your company e-commerce ready.
- Understand the e-commerce revolution and the role of the Internet.
- Build your own virtual corporation.
- Valuable tips for avoiding common pitfalls.
- Simple explanations on all the aspects that make up a profitable e-business.
- Get to grips with the new technology.
- Develop new business-to-business strategies.
- Easy to follow instructions for the new to do business on the Internet.
- To get an insight about the potential of Indian Industries to compete in the world market.

 

Contents :

Part-A
Chapter 1 Managing Electronic Commerce
Chapter 2 Overview of Electronic Commerce
Chapter 3 Driving the Electronic Commerce Revolution
Part-B
Chapter 4 The Internet
Chapter 5 Portals
Chapter 6 Open Systems Inter Connection (OSI) Model
Chapter 7 XML
Chapter 8 Data Warehousing
Chapter 9 Building Own Web Site
Chapter 10 Internet Security
Part-C
Chapter 11 E-Commerce and Internet
Chapter 12 Electronic Market
Chapter 13 Electronic Business
Chapter 14 Business to Business E-Commerce
Chapter 15 Business Models
Chapter 16 Four C`s (Convergence, Collaborative Computing, Content Management and Call Center)
Chapter 17 Wireless Application Protocol (WAP)
Part-D
Chapter 18 Intranet and Extranets
Chapter 19 Supply Chain Management (SCM)
Chapter 20 Data Interchange (EDI)
Part-E
Chapter 21 Electronic Payment Systems
Chapter 22 E-Security
Part-F
Chapter 23 Customer Relationship Management
Chapter 24 Knowledge Management
Chapter 25 Views of the IT Industry

About The Author

Mr. C.S.V. Murthy. B.Sc., B.E.., MIE has served HMT Ltd., a public sector undertaking for more than 3 decades. During the tenure of his working at HTM, he had worked in multidiscipline like production planning, sales engineering, marketing, HMT International projects, project engineering and project consultancy in various capacities. He has travelled widely abroad on international project assignment in most parts of Europe, South East Asian countries and Middle East. Since 1993, C.S.V. Murthy started his own consultancy in the name of `Electrocons`, and has done various project assignments in the Industrial Engineering Field. At present, in addition to consultancy he has taken up the teaching profession formthe past 6 years at various reputed management colleges in Bangalore like KPHR. Surana, AMC, T-John Institute, Alliance Business Academy, NIFT etc. He is also involved in writing books on Software Engineering,

Enterprise Management Information Systems. Production Management, Enterprneurship Development and Small Scale Industries etc. Some of his books like Information Technology, Information Systems Theory, Database Management Design and Data Communication and Networking have been recommended for Osmania University. 

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