Research Methodology

ISBN Number : 978-93-5097-375-2

Student Price : Rs.575

Student Dollar Price : 23$

Library Price : Rs.1250

Library Dollar Price : 50$

Book Edition : Second

Year of Publication : 2018

No. Of Pages : 446

Book Weight :0

About The Book

In recent years, the role of research in various fields of management related to economics, commerce, business, industry, trade or the economy as a whole, has greatly increased. The complex nature of business and economy has shifted our attention on the use of research in solving the existing problems. One of the obstacles in the way of self knowledge and desirable change is the separation between knowing and doing. The need of the hour is for greater interaction between societies, industries and organizations with universities or institutions.

As the world of business and economy are changing drastically and speedily, one cannot wait for changes at the institutional level. Keeping in mind all these aspects, the present book entitled "Research Methodology" aims at a lucid exposition of various fundamental concepts and techniques of research that would be useful, particularly to the Indian students and practitioners.

This book is aimed primarily at academic researchers, management and doctoral students, teachers and graduate students of mathematics, management science and various other science and social science disciplines, practicing managers and marketing research professionals. The objective is to make the reader understand how they can use various statistical techniques for their research problems. The book covers the theoretical and practical aspects of research methodology, text and cases and the use of SPSS in a clear and exhaustive manner. Every chapter in this book explains the principles through appropriate descriptive and analytical explanations, for scientific method or research.

This book "Research Methodology for Management" comprises 15 chapters. Chapter 1 presents the introduction of Research Methodology. Chapter 2, 3 and 4 gives the details of research process, problem and design. Chapter 5 presents the concept of sample and sampling design, which is more important for data collection and research. Chapter 6 presents the measurement scaling techniques, required for preparing the questionnaires in sequential order. Chapter 7, 8 and 9 describes the various methods of collecting, editing and tabulation of data for analysis. Chapter 10 and 11 describes several statistical techniques like hypothesis testing, chi-square, ANOVA, etc. Chapter 12 explains the techniques of multivariate analysis. Chapter 13 and 14 presents the use of SPSS in calculating descriptive statistics and presenting a visual display of the data. Finally, Chapter 15 describes, how to prepare, present and write the report as well as the summer project.

 

Contents :

1. Research Methodology: An Introduction
2. Research Process
3. Research Problem
4. Research Design
5. Sampling Design
6. Attitude Measurement and Scaling Techniques
7. Methods of Data Collection
8. Editing, Coding and Classification of Data
9. Tabulation and Presentation of Data
10. Testing of Hypothesis − Parametric Test
11. Testing of Hypothesis − Non-parametric Tests
12. Multivariate Analysis
13. Basic Concepts of SPSS
14. Data Analysis with SPSS
15. Report Writing
Case Study Questions

About The Author

Dr. Prafull K. Khatua is Reader in Institute of Management and Information Technology (IMIT), Cuttack, a constituent Management Institute of Biju Patnaik University of Technology (BPUT), Rourkela, Odisha. He earned MBA from F.M. University, M.Com. and Ph.D. from, Utkal University. Dr. Khatua has over 30 years of experience in both Teaching and Research. During his academic career, Dr. Khatua has authored five books and published more than 20 scholarly research papers in National and International journals. His research is focused on Finance, Research Methods and Operations Management and in activity involved in guiding doctoral students.

Dr. Priti R. Majhi is Professor in Management Studies at Regional College of Management Autonomous (RCMA), Bhubaneswar, Odisha, a leading Business School in Eastern India. He earned his M.A. in Statistics, M.Phil. in Operations Research, MBA in Finance and Ph.D. in Operations Management from Utkal University. Professor Majhi has served as Head of the Department of Operations and Decisions Science and over 15 years of experience in both Teaching and Research.

During his academic career, Professor Majhi has authored two books and published more than 25 scholarly research papers in International and National journals. His research is focused on Decisions Science, Operations Management and Logistics, Financial Derivatives and Research Methods and in activity involved in guiding doctoral students.

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