Managerial Economics-Theory and Applications

ISBN Number : 978-93-5262-330-3

Student Price : Rs.675

Student Dollar Price : 27$

Library Price : Rs.1250

Library Dollar Price : 50$

Book Edition : Eighth

Year of Publication : 2018

No. Of Pages : 758

Book Weight :1460

About The Book

Managerial Economics is both a challenging and a rewarding subject. Managerial Economics, Business Economics, Economics for Business and Management or Economics of the firm are the synonyms of courses commonly designed in Applied Economics under the curriculum of management studies. This book caters to such common need of the subject taught in Management Faculties of the Institutes and Universities in India and other developing Asian countries.

In this volume, Dr. Mithani in his intimate style presents a comprehensive and lucid exposition of the theory and tools of managerial economic analysis with their practical applications. His approach provides a unique integration of cases and the text in a meaningful way to understand real business economy.

The book will have utility for the students of Master`s courses in management studies [MBA, MMS, M.Sc management, etc.] as well as professional courses in engineering, public administration, banking, etc. and competitive examinations like C.A., CFAI, etc. In this edition, the UGC Model Curriculum 2002 for M.Com. (MC 1.3 Managerial Economics) is covered. It can also be used by undergraduate students of commerce and economics in a selective manner.


Contents :

1. The Nature and Significance of Managerial Economics
2. Basic Concepts, Tools and Techniques of Analysis
3. Market Demand Analysis
4. Theory of Consumer Demand
5. Elasticity of Demand
6. Demand Estimation
7. Demand Forecasting and Demand-Led Business Strategy
8. Production Analysis
9. Supply Analysis
10. Cost Analysis
11. Economies of Scale and Scope
12. Revenue Analysis
13. Market Morphology
14. Competitive Equilibrium Price
15. Objectives of the Firm
16. Break-even Analysis and Cost Control
17. Theory of Profit Maximisation: Conditions for Equilibrium of a Firm
18. Equilibrium of the Firm and Industry under Perfect Competition
19. Monopoly Pricing and Output Equilibrium
20. Price Discrimination (Discriminating Monopoly)
21. Monopolistic Competition
22. Oligopoly Market
23. Pricing Policy and Methods
24. Profit Policy and Profit Planning
25. Rudimentary Project Planning and Capital Budgeting
26. Government and Market Economy: Key Issues
27. Characteristics of K-Economy in New Economic Order
28. Business Cycles
29. Inflation
30. Linear Programming
31. Elementary Input-Output Analysis
32. Case Study Folio

About The Author

Professor D.M. Mithani has a Masters Degree in Economics and a Ph.D. in Banking and Finance from the University of Mumbai.

Dr. Mithani has teaching experience of over five decades serving in India at the University of Mumbai and the Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, besides his long-term association with the Universiti Utara Malasiya (UUM) at Malasiya and the Prince of Songkhla University (PSU) (Hatyai) and Thaksai University (Songkhla) at Thailand. He is also Adjunct Professor at Oriental Institute of Management, Vashi, Navi Mumbai. He was an elected member of the Executive Committee of the Indian Economic Association during 1988-1994. He is also having a honoured position of being an Professor Emeritus at the L.J. Institute of Business Management.

Dr. Mithani is a prolific writer. He has contributed widely to many journals, national and international seminars and conferences. He has published over 50 books in the field of Economics and Management. His latest publications include: Beyond Rhythms of Management, Management Economics, International Economics and Global Trade and Finance.

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