Services Marketing

ISBN Number : 978-93-5024-736-5

Student Price : Rs.775

Student Dollar Price : 31$

Library Price : Rs.1500

Library Dollar Price : 60$

Book Edition : Seventh

Year of Publication : 2018

No. Of Pages : 800

Book Weight :1460

About The Book

The days of getting an easy walkover in the business world are now over. Business goes where it is invited but stays forever where it is well treated. The mounting intensity of technological sophistication, sky-rocketing competition, increasing race of corporatisation and galloping domination of globalisation make a strong advocacy in favour of professional excellence of world-class. We need to thrive not only to survive. The marketing professionals need to identify opportunities and to capitalise on the same in such a fashion that a fair synchronisation of commercial and social considerations is made possible. Even profit making organisations need to ensure that they are bidding a goodbye to the concept "just for profits" which would considerably help them in the process of image building because we find a correlation between social and organisational prosperity. In a true sense, the organisational prosperity stands on the foundation of social prosperity.

We cannot negate that an individual or an institution is suitably rewarded for defining and redefining quality. Sky is the limit for quality and sky is the limit for marketing. Innovators succeed where others fail. This makes it essential that we bring much more frequency in innovating the marketing inputs. If we have quality goods or services, the task of excelling competition and establishing leadership in the market is considerably simplified. The Boardrooms. Senior Business Executives, Government Administration need an attitudinal transformation. They need to be positive and creative. This will make all categories of organisations potentially sound to face the multi-pronged challenges and threats in the corporate world. The book "Services Marketing" size ably contributes to the mainstream of knowledge on the different frontiers of services marketing which attends to almost all the vital facets of the emerging trends with clarity and perspicacity. To the students of MBA, marketing professionals, the academics and the boardrooms, this edition of the book will be useful in many ways.


Contents :

1. The Foundation of Services Marketing
2. Key Diemensions in Service Marketing
3. Management of Services Marketing
4. Total Quality Management
5. Bank Marketing
6. Insurance Marketing
7. Mutual Fund Marketing
8. Portfolio Services Marketing
9. Factoring Services Marketing
10. Transport Marketing
11. Tourism Marketing
12. Hotel Marketing
13. Consultancy Marketing
14. Retail Marketing
15. Personal Care Marketing
16. Educational Marketing
17. Hospital Marketing
18. Political Marketing
19. Day-Care Marketing
20. Courier Marketing
21. Entertainment Marketing
22. Mass Communication Marketing
23. It Marketing
24. Electricity Marketing
25. Automobile Service Marketing

About The Author

Dr. S.M. Jha -

Formerly Professor, Department of Commerce and Business Administration and Vice-chancellor S.M. Jha, Ph.D., Litt., Professor, Department of Commerce and Business Administration, L.N. Mithila University, Darbhanga, Bihar is an original thinker and a creative writer. Professor Jha has made significant contributions to the management literature in the form of papers and books. Prof. Jha has to his credit more than ninety papers published in the journals of national and international repute. He has supervised twenty-five doctoral research projects on which Ph.D. Degree has already been awarded. The noble contributions of Dr. Jha in the form of books are: Taxation and the Indian Economy, Marketing Management in Indian Perspective, Services Marketing, Tourism Marketing, Hotel Marketing, Social Marketing, Hospital Management, Bank Marketing, Marketing Non-profit Organisations and Personal Care Management.

Prof. Jha is an active member of European Society of Marketing Research (ESOMAR), The Netherlands, and Marketing Education Group (MEG), UK. He has served Frederick Institute of Technology, Nicosia, Cyprus Thrice during 1994-96 and 2003-04 as a Visiting Professor to teach MBA students of University of Wales, Cyprus Chapter. He has presented a paper entiled `Advertising Effectiveness in Social Marketing` in an International Conference organised in 1996 by the Glasgow University, Scotland.

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