Marketing Management - I

ISBN Number : 978-93-5024-837-9

Student Price : Rs.115

Student Dollar Price : 5$

Book Edition : First

Year of Publication : 2011

No. Of Pages : 156

Book Weight :0

About The Book

This work to a certain extent grew out of my Notes prepared for the students of BBA., (HONS.) BIRM (Hons.) and BSCM. In fact a felt the need of a Text Book in accordance with the syllabi for the students of WBUT Colleges while taking their classes and form then on the urge to compile those notes into a much lucid and simpler Text Book came to my mind.

Book Content of Marketing Management − I
1. Introduction
2. Consumer Behaviour and market Segmentation
3. Product
4. Price
5. Distribution Channels and Physical Distribution
6. Promotion

About The Author

Prof. Sandip Roy Chowdhury -

MBA, PGDMM, PGDHRM.,

PGDIM., DIM., M.A., (ECO.)., UGC(NET)

 

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