International Business

ISBN Number : 978-93-5097-140-6

Student Price : Rs.350

Student Dollar Price : 14$

Book Edition : First

Year of Publication : 2012

No. Of Pages : 412

About The Book

This is the customized book for Mumbai University based on it`s syllabus.

Book Content of International Business


  1. Overview of International Business Process
  2. PEST Factors and Government Influence
  3. International Trade Theories
  4. Foreign Direct Investment
  5. Country Evaluation and Selection
  6. Collaborative Strategies
  7. Corporate Level and Growth Strategies
  8. International Marketing
  9. International Trade Agreements
  10. International Trade Organisations
  11. Foreign Exchange
  12. International HR Strategies
  13. International Diplomacy
    University Question Paper


About The Author

Prof. Pulapa Subba Rao has acquired his Ph.D. degree in Management area from Andhra University and has been teaching various courses in the areas of Business Management since 1976. He is a teacher, researcher, trainer, consultant, academic administrator and author in the areas of business and management, with a blend of national and international systems and cultures. He is currently working as Pro Vice-Chancellor (Academic and Student Affairs) of the University of Papua New Guinea. He was the Founding Professor of Business Administration, the Convener, Executive MBA Program Head, Human Resource Management Division of the School of Business Administration and the Director-Academic Audit, University of Papua New Guinea. He worked earlier in Sir CRR College, Sri SathyaSai University, University of Asmara, and SK Institute of Management, Sri Krishnadevaraya University, Anantapur, India.

He was the recipient of `National Merit Scholarship` from Government of India, the `Meritorious Teacher` award from the Government of Andhra Pradesh, India and the President of the India Association of PNG Inc. He is a member of the Advisory Board, Internal Revenue Commission and Technical Advisor, Papua New Guinea Vision: 2010-2050, Government of Papua New Guinea.

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