Management of Technology

ISBN Number : 978-93-5051-838-0

Student Price : Rs.350

Student Dollar Price : 14$

Library Price : Rs.950

Library Dollar Price : 38$

Book Edition : Second

Year of Publication : 2012

No. Of Pages : 386

About The Book

It is a comprehensive book covering multifacets of the complex technological decision-making in enterprises, battling for competitive advantage. Written in a simple, lucid style, the text provides conceptual frameworks and latest tools for students to understand key issues like Technology Strategy Formulation, R&D Management, Creativity, Technology Acquisition, Technology Diffusion and Technology Deployment.

The book contains questions, exercises, mini projects and cases − the three important pedagogical tools required for training management students and trainees.

The book will be helpful to management and engineering students as well as corporate executives interested in Technology Management.


Book Content of Management of Technology
1. Technology Management
2. Technology Policy
3. Technology Strategy
4. Technology Planning and Strategy Tools
5. Technology Change and Forecasting
6. Technology Innovation
7. Creativity and Problem Solving
8. Technology Acquisition
9. Research & Development Strategies
10. Research and Development Management
11. Financial Evaluation of R & D Projects
12. New Product Development
13. Process Innovation
14. Technology Transfer
15. Technology Diffusion
16. Technology Absorption and Deployment
Appendix R & D : Corporate Venturing and Spin-Offs

About The Author

Dr. C.S.G. Krishnamacharyulu is a retired professor from Department of Management Studies, Sri Venkateswara University, Tirupati. He obtained both B.E (Electrical) degree and MBA with a gold medal from Andhra University. His doctorate was in the area of Corporate social responsibility from Acharya Nagarjuna University. He has about 36 years of teaching experience. He has so far authored about 60 research papers and six textbooks in management.

Dr. Lalitha Ramakrishnan - Dr. Lalitha R. is currently professor in Department of Management Studies, Pondicherry Karaikal. She holds an MBA and Ph.D. from Sri Venkateswara University. She has about 18 years of teaching experience. Prior to joining teaching, she worked with TVS group as Product Coordinator. She has coauthored six textbooks with Prof. C.S.G. Krishnamacharyulu. Her areas of interest include: Strategic Management, Marketing and Women in Management.

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