Environment for Business

ISBN Number : 978-81-8488-953-6

Student Price : Rs.325

Student Dollar Price : 13$

Book Edition : Second

Year of Publication : 2011

No. Of Pages : 466

About The Book

Business decisions in general and strategies in particular are molded by the business environment − those external factors like the economic, political/regulatory, social/demographic, technological and natural factors which make up the opportunities for and threats to business and internal factors like the resources, capabilities, goodwill of the organisation, internal power relationship etc. which decide the strengths and weaknesses of the firm. A thorough understanding of the business environment, therefore, is a prerequisite for making any strategic decision. Indeed, formulation of strategy is sometimes defined as establishing a proper firm environment fit.

This is a tailor-made book for the MBA course of the Gujarat Technological University. It has been endeavored to treat the subject matter succinctly, lucidly and comprehensively. More elaborations and illustrations of some of the topics dealt with in this book are available in this author`s original book Business Environment: Text and cases Which has a much more exhaustive coverage of the subject.

Book Content of Environment for Business
  • An Overview of Business Environment
  • Economic Environment
  • Social Environment
  • Technological Environment
  • International Business Environment
  • Natural Environment

  1. The McDonald`s Way
  2. Transformation of Indian Two Wheeler Market
  3. Procter and Gamble
  4. Human Rights Protection
  5. Globalisation of Pop Culture
  6. Green Marketing



About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, was Director of School of Management Studies, Cochin University of Science and Technology and some other B-Schools. He was earlier on the faculties of the Department of Postgraduate Studies and Research in Economics and the Department of Management Science, University of Mysore. He also had a short stint at the Indian Institute of Management, Kozhikode, as Professor and Chairman, Marketing Area. Currently, he is Dean, Viswajyothi School of Management Studies.

Dr. Cherunilam is a prolific writer and has to his credit more than 50 books and 250 research papers and articles spanning over Management, Economics, Demography and Habitat. His popular books include Industrial Marketing, International Business, Strategic Management, Global Economy and Business Environment, Business and Government, International Business Environment, Two Decades of LPG and Economic Reforms in India and Abroad. The Garyounis University, Libya, has published the Arabic version of his International Economics. Some of his works have been published in Hindi too. He contributes a regular feature entitled Corporate Scene to the quarterly journal Organisational Management. Several of his books are best sellers in the respective areas.

He has been a consultant to several public and private organisations and Director of some companies. He is a member of Management Committee of Kerala Management Association and Indian Society for Training and Development; founder member and chairman, Socio-Economic and Management Research Institute and founder member, Indian Professional Congress.

He is a winner of the first Air India Excellence Award for Teachers.

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