Business Correspondence

ISBN Number : 978-93-5051-768-0

Student Price : Rs.115

Student Dollar Price : 5$

Book Edition : First

Year of Publication : 2012

Book Weight :0

About The Book

 This book covers the syllabus for the subject of Business Correspondence at B.Com. of the University of Gujarat. It has been written on the basis of the authors` experience of teaching both undergraduate and postgraduate students of Business Studies as well as Management Studies. The concepts are explained in simple language. There are review questions in most chapters, and exercises for students who would like to practice their writing skills.

Teachers will find the book useful as it provides the required theoretical and conceptual information. The exercises have been found stimulating and helpful for teachers to create new exercises and questions to suit their students.

The book takes into account developments in business, in communication technology, and the wider reach of Indian business persons. It is a product of interaction with students in the classroom and outside, and also with managers in training sessions

Book Content of Business Correspondence

 

  1. Seven Cs of Business Letter Writing
  2. Important Components of Business Letters − Layout
  3. Important Components of Business Letters − Structure
  4. Kinds of Business Letters
  5. Enquiries and Replies
  6. Complaints and Adjustments
  7. Sales Letters
  8. Job Application
  9. Business Memos
  10. Business Presentation Skills

 

About The Author

S.M. Rai was Head of the English Department at Jai Hind College before joining as Principal of Hinduja College of Commerce, Mumbai, where he was for eleven years. He was on the Advisory Board of Tolani College and was in charge of the Education and Literary Project under the able guidance of Dr Tolani, Tolani Shipping Company. He is a life member of the Asiatic Society of Mumbai and has served on its Book Selection Committee.      

He was member of the Mumbai University Senate and Board of Studies in English. He has edited a book of essays and a collection of poems for the University of Mumbai. He has written several short stories and poems and at present, is engaged in writing two novels, one in Kannada and one in English.

Urmila Rai was Principal of Narsee Monjee College of Commerce in Mumbai, for fourteen years and later, Director of Pillais` Institute of Management Studies in New Panvel. She has taught Communication in Sydenham Collage, Narsee Monjee College of Commerce, Jamnalal Bajaj Institute of Management and Narsee Monjee Institute of Management. At present, she is Visiting Faculty for Communication Techniques in Narsee Monjee Institute of Management Studies and is also corporate trainer for several companies including many ing. She has conducted training sessions for Thermax, Forbes Marshall, Maersk (India) and Knight Frank (India).

She holds a Ph.D. in English Literature and has guided students for Ph.D. she has been a member of the Senate and the Academic Council of the University of Mumbai.

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