Retail Management

ISBN Number : 978-93-5051-379-8

Student Price : Rs.525

Student Dollar Price : 21$

Library Price : Rs.1500

Library Dollar Price : 60$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 484

Book Weight :944

About The Book

This book presents the subject of retailing from both academic and pragmatic points of view. We have made an attempt to discuss retail concepts and practices through contemporary examples to provide practical insights to students and managers. Discover, SAQ,s and Review Questions will set a path for brain storming.

Retail management can be made as complicated as one wants to but its success is in its simplicity. It is important to study all the variables that go into making retail store successful but the ultimate test of success is the consumer`s reaction to it.

 

Contents :

1. Introduction to Retailing
2. Retailers and Retail Formats
3. Retailing Concepts
4. Customer Behavior
5. Retail Strategy
6. Trade Area Analysis
7. Store Location
8. Store Layout & Design
9. Concept of Organisation Structure
10. Human Resource Management-I
11. Human Resource Management-II
12. Leadership-Concept and Models
13. Leadership-II: Effectiveness and Adaptability
14. Planning Merchandise Assortment
15. Buying Merchandise
16. Pricing the Merchandise
17. Controlling the Merchandise
18. Promotional Strategies: Advertising, Sales Promotion and Publicity
19. Promotional Strategies: Store Atmosphere and Personal Selling
20. Store Management
21. Legislation for Retailing
22. Introduction to Retail Research
23. Application of Information Technology
24. Service Retailing
25. Financial Planning for Retail
26. Non-Store Retailing
27. Employee Motivation

About The Author

Arif Sheikh, Bsc. MBA (UK) COO, Retail, Ansal API Group   

An Retail executive with 23 years of International retail experience with proven retail skills and track record of which last 11 years as Director / CEO / President of International retail chains and shopping centers.   Currently he is COO, Retail, Ansal API Group.   Winner of Excellence in leadership award from Global retail forum, and much acclaimed Dubai Shopping festival best retail chain/CEO, 99 award. “Big Picture” focus. He has a history of steering business fundamentals that stimulate revenue and customer growth and consistently guided start ups to multi million dollar performers through unparalleled growth. He is widely acknowledged as an intuitive business strategist and balanced profit driven leader. A speaker on various retail forums in India and abroad with streak of retail articles and various publications and appreciated by electronic and print media for his work in retail.

Dr. Kaneez Fatima, M.Com, Ph.D (Retail Management)  Director, Aravali Institute of Management Studies, Udaipur    An astute professional with 16 years of relevant experience in the domain of higher education specifically in Retailing, Finance, Banking and Research and development.    Presently associated with Aravali Institute of Management Studies as Professor and Director. Also associated with The Udaipur Urban Cooperative as Member, Board of Directors.   

She is life member of Indian Society for Training and Development and is a speaker on various national and international forums.

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