Managerial Communication

ISBN Number : 978-81-8488-490-6

Student Price : Rs.230

Student Dollar Price : 10$

Book Edition : Second

Year of Publication : 2011

No. Of Pages : 338

Book Weight :0

About The Book

Several of the issues that managers have been indicated and discussed in this book. Students of management need not only to write and speak well,they also need skills to plan and work out suitable communication strategies for the situation and the skills to make the best use of new communication technology. While the principles of communication can be learnt as theoretical information,it is the practice that presents the challenges. Questions have been given at the end of every chapter to enable the students to practice their skills;however,students are advised to apply the principles they learn to situations they encounter in their daily lives, and to the various situations in business that they examine in other subjects such as Marketing and HR.

Book Content of Managerial Communication
Unit-I:Concepts of Communication
    1. Concepts of Communicaton
    2. Forms of Communication
    3. Objectives of Communication
    4. Role of Verbal and Non-verbal Symbols in Communication
    5. Roadblocks and Barriers to Communication
Unit-II:Oral Communication
    1. Listening
    2. Spoken Communication
    3. Business Etiquette and Manners
    4. Oral Presentations
    5. Group Discusion and Teleconferencing
    6. Meetings
    7. Interviews
Unit-III:Written Communication
  1. Business Writing Style and Principles
  2. Appearance and Layout of Business Letters
  3. Types of Letters
  4. Enquiries and Replies
  5. Orders and Replies
  6. Sales Letters
  7. Job Application
  8. Memos and E-mails
  9. Reports-Types and Structure
  10. Writing Business Reports
  11. Writing Business Proposals

 

 

About The Author

S.M. Rai was Head of the English Department at Jai Hind College before joining as Principal of Hinduja College of Commerce, Mumbai, where he was for eleven years. He was on the Advisory Board of Tolani College and was in charge of the Education and Literary Project under the able guidance of Dr Tolani, Tolani Shipping Company. He is a life member of the Asiatic Society of Mumbai and has served on its Book Selection Committee.      

He was member of the Mumbai University Senate and Board of Studies in English. He has edited a book of essays and a collection of poems for the University of Mumbai. He has written several short stories and poems and at present, is engaged in writing two novels, one in Kannada and one in English.

Urmila Rai was Principal of Narsee Monjee College of Commerce in Mumbai, for fourteen years and later, Director of Pillais` Institute of Management Studies in New Panvel. She has taught Communication in Sydenham Collage, Narsee Monjee College of Commerce, Jamnalal Bajaj Institute of Management and Narsee Monjee Institute of Management. At present, she is Visiting Faculty for Communication Techniques in Narsee Monjee Institute of Management Studies and is also corporate trainer for several companies including many ing. She has conducted training sessions for Thermax, Forbes Marshall, Maersk (India) and Knight Frank (India).

She holds a Ph.D. in English Literature and has guided students for Ph.D. she has been a member of the Senate and the Academic Council of the University of Mumbai.

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