Services Management (Bangalore Univ)

ISBN Number : 978-93-5024-046-5

Student Price : Rs.170

Student Dollar Price : 7$

Book Edition : Second

Year of Publication : 2011

No. Of Pages : 280

About The Book

In this present book with adequate Indian examples, explained the different segments in the services sector that is conceptual backdrop of services, its classification, role in the economy, tourism management, hotel industry, healthcare services, knowledge of the customer and application of marketing mix components in the sector.

Developing a book of this kind is a really challenge to US, but with fortitude, we have mustered enough information from the luminaries in the field and wrote the subjects very lucidly to help our beloved student and reading community. This book is unique in itself, because, you will find no book in the market to encompass all the contents prescribed in the syllabi, we carefully directed our efforts to prepare this book, keeping in mind, the future of our student community, we have done our best to facilitate the readers. The book is worth reading and value for your money.


Book Content of Services Management

Chapter 1 Introduction to Services Sector

Chapter 2 Marketing Mix in Service Industry

Chapter 3 Knowledge of the Customer

Chapter 4 Planning and Managing Service Delivery

Chapter 5 Tourism Management

Chapter 6 Management of Hotel Industry

Chapter 7 Health Care Services

Skill Development Exercises

About The Author

S. Shivakumar



Dr. B. Chandrashekara, hails from a small village in Hassan District and marched forward considerably to carve a niche in the field of business education in India. He has toiled and moiled to reach the self-prophecy of becoming an established teacher in the field of Commerce and Management. His strenuous and hard work fetched him a place as a matured professor. He has to his credit M.Com, (Rank Holder), MBA, MTM, M.Phil, and Ph.D. He is an accomplished author for Commerce and Management disciplines. He has authored over 15 books on Commerce and Management disciplines already. He has presented and published several research articles in the National and International Conferences, Journals and Magazines. He has been guiding research scholars for their M.Phil and Ph.Ds. His areas of interest covers Taxation, Research Methodology, Marketing Management, Strategic Management, International Finance, Financial Management, Cost Accounting, Financial Accounting and the like. He is a former Treasurer of Karnataka Government College Teachers` Association. He worked as Professor and Head of the Department of Commerce and Management, Maharani`s Arts, Commerce and Management College for Women, Bangalore, a NAAC accredited `A` Grade College. Currently working as Professor in PG Department of Commerce and Management, Government R.C. College of Commerce and Management, Bangalore. He is a resource person visiting several B-Schools in India. E-mail: [email protected]

Dr. K. Ramachandra, has to his credit M.Com.(Rank Holder), MBA., DPM & IR, LLB., and Ph.D., and over two decades of teaching and research experience in the field of Commerce and Management disciplines. He was a High Court Advocate with strong base and exposure on business, taxation, and I PR trade laws. He has produced several Ph.Ds and M.Phils. He has published several International Research Papers in Journals, Magazines and Newspapers of Global Repute. Currently working as Professor and Head of the Department of Commerce and Management, Maharani`s Arts, Commerce and Management College for Women, Bangalore, a NAAC accredited `A` Grade College. A prolific writer and received wide spread acclaim for his power brand books - Services Management, International Finance, Indian Constitution, International Business Laws, Marketing, Research Methodology and the like. He also holds the position of Presidentship of Bangalore University Teachers` Council of Commerce and Management. He is a resource person visiting several B-Schools in India. He is a known personality among the teaching and student community. Formerly he worked as Professor and Head of the Department of Commerce and Management, Government Boys`College, Kolar, as mark of rural service. E-mail: [email protected]

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