Consumer Behaviour

ISBN Number : 978-81-8318-818-0

Student Price : Rs.160

Student Dollar Price : 6$

Book Edition : First

Year of Publication : 2011

No. Of Pages : 194

About The Book

This textbook on Consumer Behaviour is an attempt on the part of the author to help students of B.Com. course (Vth Semester), Bangalore University to understand all the facts which go into making of complex buying behaviour displayed by the consumers at the market place. Whenever possible, the text material has been supported by India examples. Cases and Skill Development exercises incorporated towards the end of each chapter should help students to grasp the subject matter very easily. A separate list of additional references under `Suggested Reading`s ` have been provided for towards the end of each chapter.

Book Content of Consumer Behaviour
1. Introduction to Consumer Behaviour
2. Individual Determinants of Consumer Behaviour
3. Environmental Determinants of Consumer Behaviour
4. Consumer`s Decision Making Process
5. Consumer Satisfaction and Consumerism

About The Author

Suja R. Nair is a B.A. (Hons.) and also holds a Masters Degree (MBA) in Business Management. She is a Strategic Marketing Consultant to Educe Micro Research, Bangalore. Prior to this, she had been working as a practicing-manager (with the corporate sector) and as a Management faculty at various academic institutions in Bangalore. She has also been an author with the Himalaya Publishing House Pvt. Ltd., Mumbai, India, since 1999 and written text books on Marketing Research, Consumer Behaviour, Retail Management and Organisational Behaviour.

Book Reviews

Login Form