Strategic Management

Student Price : Rs.250

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2008

No. Of Pages : 416

Book Weight :614

About The Book

Strategic Management has 21 chapters, logically divided into five parts. Part I, with three Chapters, seeks to set the tone for the Subject.Part II, with two Chapters explain how the strategist scan and analyses the environment. Part III, with four Chapters, thrown light on corporate level strategies. Part IV with six Chapters, elaborates on business and functional level strategies, their implemenatation and the evaluation of their effectiveness. Part V, with five Chapters, focuses on the area that help an organisation in reaching edge over competitors.


Book Content of Strategic Management

Chapter - 1 Business Policy- An Overview
Chapter - 2 Strategic Management
Chapter - 3 Strategic Intent
Chapter - 4 Analysis of External Environment
Chapter - 5 Analysis of Internal Environment
Chapter - 6 Corporate Level Strategy
Chapter - 7 Mergers and Acquisitions
Chapter - 8 Stability and Retrenchment Strategies
Chapter - 9 Corporate Restructuring 
Chapter - 10 Business Level Strategies
Chapter - 11 Strategy Implementation
Chapter - 12 Structural Implementation
Chapter - 13 Behavioural Interventions
Chapter - 14 Functional and Operational Implementation
Chapter - 15 Strategy Evaluation and Control
Chapter - 16 Business Process Re-engineering(BPR)
Chapter - 17 Benchmarking
Chapter - 18 Total Quality Management (TQM)
Chapter - 19 Six Sigma
Chapter - 20 The Internet and E-Commerce
Chapter - 21 Strategy Non-Profit Organisation(NPO)

CASES

  1. Alignment Strategic Intent
  2. Nailing the Retailing
  3. Structural Implementation at Kodak

About The Author

G. Sudarsana Reddy is Professor of Management at Seshadripuram Institute of Management and Studies, Bengaluru. He is an MBA, M.Com, MFM, and Ph.D. He has been teaching Postgraduate Subjects for the last eleven years in the areas of Financial Management, International Financial Management, Project Appraisal and Finance, Security Analysis and Portfolio Management, and Financial Institutions and Markets.

He has published five books - "Essentials of Financial Management, Advanced Financial Management, Financial Management: Principles and Practice; Financial Management and Strategic Management." He coauthored eight books - "Strategic Management : Text and Cases; Management and Behavioural Process; Management and Organisational Behaviour; Business Environment for Strategic Management; Business Law; Production and Operations Management; Organisational Behaviour; and Business Environment." He has published more than 50 research papers in the journals of all-India repute. He has also presented more than 25 papers in the national and international seminars.

K. ASWATHAPPA is a former Dean, Faculty of Commerce and Management, Bangalore University and Former Director, Canara Bank School of Management Studies, Bangalore. He has published more than 25 books on different areas of commerce and management.

He has guided more than 25 Ph.Ds. and has adjudicated theses of several universities. He was the member of several bodies in Bangalore University and on the Boards of Studies of many other universities.

Currently, he is a visiting professor in several B-Schools and is active in revising and writing books.

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