Business Planning and Policy

ISBN Number : 978-93-5097-367-7

Student Price : Rs.798

Student Dollar Price : 32$

Library Price : Rs.1500

Library Dollar Price : 60$

Book Edition : Second

Year of Publication : 2017

No. Of Pages : 706

Book Weight :1116

About The Book

Business policy is relatively a new concept in the history of management literature. It monitors managerial behaviour in terms of decision-making throughout the organizational hierarchy. It specifies the manner in which a firm should deploy its resources, overcome competition, exploit opportunities and minimize threats. By providing a unified theme for all activities, it facilities management to optimize enterprise effectiveness.

In the present century, due to the unprecedented pace of S & T changes, business environment has become more hostile and uncertain than before. Consequently, organizations are finding it difficult to fulfill their mission. In such an environmental dilemma, the Darwinian maxim, the survival of the fittest will hold good too for the business organizations. Therefore, there is every reason to believe that not only survival but growth and development of business enterprise, too, is intimately linked with dynamism and pragmatism of its policies. This requires that the top brass of the organizations should be well-versed with this important tool of management.


Contents :

1. Business System
2. Business Planning
3. Business Policy − Conceptual Analysis
4. Business Policy Related Aspects
5. Objectives of Business
6. New Economic Policy
7. Major Macro Policies
8. Organisational Structural Issues
9. Behavioural Policies
10. Personal Policies
11. Marketing Policies
12. Production / Operations Policies
13. Finance Policies
14. Social Responsibilities of Business
15. Social Accounting and Social Audit
16. Business Ethics
17. Corporate Strategy: Functions and Importance
18. Strategic Decision Making
19. The Strategist
20. Environment Analysis
21. Analysis of Organisational Resources
22. Selection of Strategic Alternatives
23. Total Quality Management
24. Business Process Re-Engineering and Enterprise Resource Planning
25. E-Commerce and Policy Implications
26. Multinational Corporations
27. Strategy Formulation
28. Strategic Implementation
29. Strategic Evaluation
30. Managing Strategic Change
31. Strategic Management in Non-Profit Organisations

About The Author

Dr. Satish Mamoria - 

Reader in Commerce,

P.G. Department of Business Studies,

S.P. University,

Vallabh Vidyanagar, Gujarat

Dr. C.B. Mamoria was head of the Department of Commerce and Management Studies at the Unversity of Udaipur. Late Dr. Mamoria was also Professor of Business Administration. An authority on the subject, he comtributed original ideas that formed part of his philosophy, well received in reputed seats of learning in India and abroad.

Among the numerous of classic works, to recall a couple are "Dynamics of Industrial Relations", "Business Planning and Policy". A beacon light to the subjective seeker, although no more amongst us, has left behind his master works, now carried on in Perpetuity.

Prof. Pulapa Subba Rao has acquired his Ph.D. degree in Management area from Andhra University and has been teaching various courses in the areas of Business Management since 1976. He is a teacher, researcher, trainer, consultant, academic administrator and author in the areas of business and management, with a blend of national and international systems and cultures. He is currently working as Pro Vice-Chancellor (Academic and Student Affairs) of the University of Papua New Guinea. He was the Founding Professor of Business Administration, the Convener, Executive MBA Program Head, Human Resource Management Division of the School of Business Administration and the Director-Academic Audit, University of Papua New Guinea. He worked earlier in Sir CRR College, Sri SathyaSai University, University of Asmara, and SK Institute of Management, Sri Krishnadevaraya University, Anantapur, India.

He was the recipient of `National Merit Scholarship` from Government of India, the `Meritorious Teacher` award from the Government of Andhra Pradesh, India and the President of the India Association of PNG Inc. He is a member of the Advisory Board, Internal Revenue Commission and Technical Advisor, Papua New Guinea Vision: 2010-2050, Government of Papua New Guinea.

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