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This book is prepared in accordance with the revised syllabus of MBA First Semester of Anna University.
C. Ganesh Kumar -
Lecturer in Management Studies,
Bhajarang Engineering College,
Ayathur, Veppampattu (RS), Chennai.
G. Rabia Jahani Farzana -
Jamal Mohammed College, Trichy.
G.Sudarsana Reddy K. Aswathappa
Pawan V. Jhabak
Dr. K. Govinda Bhat
Dr. A.M. Sarma
Praveen Tayal Dr. D.C. Tayal
Mrs. Nandini Jagannarayan Dr. P.G. Gopalakrishnan
Narendra T. Katre Rajendra T. Katre
Dr. Dora Thompson Dr. Pratibha Mahato
Dr. Vijay N. Charde Mr. Dharmvir A. Chouhan
Dr. Rajkumar S. Bhonde Mr. Ashish S. Gadwe