Export Marketing

ISBN Number : 978-93-5024-302-2

Student Price : Rs.160

Student Dollar Price : 7$

Book Edition : Forth

Year of Publication : 2010

No. Of Pages : 384

About The Book

The book is designed strictly as per the revised syllabus in the subject Export Marketing of the University of Mumbai effective from the Academic Year 2010-11. The main features of the book are:

  • Point-wise and relevant explanation on each topic.
  • In-depth analysis of Mumbai University Questions Papers.
  • Detailed and lucid explanation of the latest EXIM policy.
  • Chapter-wise objective questions with answers.
Book Content of Export Marketing

 

  1. Introduction to Export Marketing
  2. India`s Export Trade
  3. International Marketing
  4. Regional Economic Grouping
  5. Preliminaries for Exports
  6. Export Promotion Organisations-I
  7. Export Promotion Organisations-I
  8. Foreign Trade Policy 2009-2014
  9. Export Pricing
  10. Export Finance
  11. Institutions for Export Finance
  12. Methods of Payments
  13. Export Procedure-I
  14. Export Procedure-II
  15. Export Documentation
  16. Export Incentive and Assistance

    Abbreviations
    Pattern of Question Paper

About The Author

Prof. Rimi Moitra -

M.B.A., M.Phil, 

Valia College of Commerce,

Andheri (W) Mumbai.

Dr. Deelip Palsapure -

Lecturer, Department of Commerce,

K.J Somaiya College

Dr. Khushpat S. Jain -

Associate Professor,

Ph.D. (Banking), MBA (Human Resource Management),

M.Com. (Banking and Finance), M.A. (Economic and Political Science), NET, SET.

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