Business Environment and Sustainable Development

ISBN Number : 978-93-5024-900-0

Student Price : Rs.298

Student Dollar Price : 12$

Library Price : Rs.950

Library Dollar Price : 38$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 236

Book Weight :314

About The Book

This book has prepared in accordance with the syllabus of Business Environment and Sustainable Development of the MBA course of the Biju Patnaik University.


Book Content of Business Environment and Sustainable Development

Meaning, Nature and Scope of Business − Characteristics of Business − Environment of Business − The Nature of Business Environment − Internal Environment − External Environment − Micro Environment − Importance of Business Environment at National and International Levels − A Brief Overview of Some Business Environments and Impact on Business − Economic Systems − Capitalism − Socialism − Mixed Economy of India − Macro Economic Scenario − Primary Sector − Services Sector − Structure Of Indian Industry − Neoliberal Profile of the Economy − Liberalisation − Money and Capital Markets − Capital Market Reforms and Recent Developments − Stock Exchange and Regulation − Meaning, Importance and Functions − OTCEI − National Stock Exchange of India − Stock Holding Corporation of India − Regulation of Stock Exchange − Securities Contracts (Regulation) Act − SEBI and Investor Protection − Currency Convertibility − Exchange Rate and Convertibility of Indian Rupee − Capital Account Convertibility − Foreign Exchange Management Act − Summary − Model Questions


Functions of State − Classification of Functions of State − The State, Institutions and Economic Outcomes − Economic Roles of Government − Economic Planning in India − Review of the Plans − The 11th Five Year Plan − Performance of the Plans − Foreign Trade Policy (Exim Policy) − Industrial Policy − Industrial Policy up to 1991 − The New Industrial Policy − Village and Small Industries − Promotional Measures − Micro, Small and Medium Enterprises Development Act − Institutional Structure − Khadi and Village Industries − Ancillary Industries – Drawbacks and Problems – Privatisation in Indian – Taxation Policy – Summary – Model Questions


Environmental Management as a Competitive Advantage – Greening Management – economic Development and Pollution – Pollution Levels – Global Environmental Issues –Sustainable Development – World Business Council for Sustainable Development - Summary – Model Questions

Cases 1 The Mc Donald’s Way
Cases 2 Transformation of Indian Two Wheeler Market
Cases 3 Procter and Gamble
Cases 4 Human Rights Protection
Cases 5 Globalisation of Pop Culture
Cases 6 Green Marketing?

About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, was Director of School of Management Studies, Cochin University of Science and Technology and some other B-Schools. He was earlier on the faculties of the Department of Postgraduate Studies and Research in Economics and the Department of Management Science, University of Mysore. He also had a short stint at the Indian Institute of Management, Kozhikode, as Professor and Chairman, Marketing Area. Currently, he is Dean, Viswajyothi School of Management Studies.

Dr. Cherunilam is a prolific writer and has to his credit more than 50 books and 250 research papers and articles spanning over Management, Economics, Demography and Habitat. His popular books include Industrial Marketing, International Business, Strategic Management, Global Economy and Business Environment, Business and Government, International Business Environment, Two Decades of LPG and Economic Reforms in India and Abroad. The Garyounis University, Libya, has published the Arabic version of his International Economics. Some of his works have been published in Hindi too. He contributes a regular feature entitled Corporate Scene to the quarterly journal Organisational Management. Several of his books are best sellers in the respective areas.

He has been a consultant to several public and private organisations and Director of some companies. He is a member of Management Committee of Kerala Management Association and Indian Society for Training and Development; founder member and chairman, Socio-Economic and Management Research Institute and founder member, Indian Professional Congress.

He is a winner of the first Air India Excellence Award for Teachers.

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