The Essence of Business Economics

Student Price : Rs.140

Student Dollar Price : 6$

Book Edition : First

Year of Publication : 2004

No. Of Pages : 336

Book Weight :0

About The Book

The book has the following unique characteristics:

  1. The subject matter has been exhaustively discussed with numerous illustrations and diagrams.
  2. At the end of each chapter, a summary has been given to highlight the major points of discussion.
  3. At the end of each chapter, exercises in the form of typical questions and problems have been given to enable the student to test his knowledge and understanding of the subject. These exercises will give him a fair idea of the pattern of questions which are likely to be set at the University examinations. 
Book Content of The Essence of Business Economics

 

UNIT I INTRODUCTION TO ECONOMICS

  1. Nature of Economics and Business Economics

UNIT II DEMAND AND SUPPLY FUNCTIONS

  1. Demand
  2. Elasticity of Demand
  3. Demand Forecasting
  4. Supply
  5. Demand Supply Equilibrium: Marshallian Value Theory

UNIT III CONSUMER BEHAVIOUR

  1. Utility Analysis
  2. Indifference Curve Analysis

UNIT IV PRODUCTION AND COST

  1. Production Laws
  2. Economies of Scale
  3. Cost
  4. Revenue Analysis

About The Author

Professor D.M. Mithani has a Masters Degree in Economics and a Ph.D. in Banking and Finance from the University of Mumbai.

Dr. Mithani has teaching experience of over five decades serving in India at the University of Mumbai and the Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, besides his long-term association with the Universiti Utara Malasiya (UUM) at Malasiya and the Prince of Songkhla University (PSU) (Hatyai) and Thaksai University (Songkhla) at Thailand. He is also Adjunct Professor at Oriental Institute of Management, Vashi, Navi Mumbai. He was an elected member of the Executive Committee of the Indian Economic Association during 1988-1994. He is also having a honoured position of being an Professor Emeritus at the L.J. Institute of Business Management.

Dr. Mithani is a prolific writer. He has contributed widely to many journals, national and international seminars and conferences. He has published over 50 books in the field of Economics and Management. His latest publications include: Beyond Rhythms of Management, Management Economics, International Economics and Global Trade and Finance.

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