Global Economy and Business Environment

ISBN Number : 978-93-5097-857-3

Student Price : Rs.625

Student Dollar Price : 25$

Library Price : Rs.950

Library Dollar Price : 38$

Book Edition : Third

Year of Publication : 2017

No. Of Pages : 478

Book Weight :650

About The Book

The liberalization trend sweeping across the world has been making the business environment increasingly global for domestic firms. An understanding of the global business environment is, therefore, necessary for business strategy formulation. An overwhelming feature emerging global business environment is the impact of the forces emanating from the economic liberalization. This book, therefore, starts with an analysis of the business and proceeds to discuss topic like WTO and liberalization, global tranding environment and trade, international investment and MNCs, global competitiveness of nations and globalization, political and regulatory environment, social/cultural and demographic environment, technological and natural environments, international organizations etc.

This book, written in a lucid and succinct style, will be very useful to the teachers and students of Management, Commerce and Economics and managers and entrepreneurs. A number of illustrative boxes, tables and diagrams make this book very interesting and appealing. It also has 11 cases which provide insight in to different dimensions of the global business environment.


Contents :

1. Global Economy : Characteristics and Issues
2. An Overview of Business Environment
3. Environmental Analysis and Forecasting
4. International Trading Environment
5. Economic Integration and Cooperation
6. Gatt/Wto and Global Economic Liberalisation
7. Global Trade
8. International Investments
9. Multinational Corporations
10. Globalisation
11. Global Competitiveness
12. Political and Regulatory Environment
13. Social/Cultural and Demographic Environment
14. Technological and Natural Environment
15. Some Social Issues in International Business
16. International Organisations
17. Global Economic Crises

About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, was Director of School of Management Studies, Cochin University of Science and Technology and some other B-Schools. He was earlier on the faculties of the Department of Postgraduate Studies and Research in Economics and the Department of Management Science, University of Mysore. He also had a short stint at the Indian Institute of Management, Kozhikode, as Professor and Chairman, Marketing Area. Currently, he is Dean, Viswajyothi School of Management Studies.

Dr. Cherunilam is a prolific writer and has to his credit more than 50 books and 250 research papers and articles spanning over Management, Economics, Demography and Habitat. His popular books include Industrial Marketing, International Business, Strategic Management, Global Economy and Business Environment, Business and Government, International Business Environment, Two Decades of LPG and Economic Reforms in India and Abroad. The Garyounis University, Libya, has published the Arabic version of his International Economics. Some of his works have been published in Hindi too. He contributes a regular feature entitled Corporate Scene to the quarterly journal Organisational Management. Several of his books are best sellers in the respective areas.

He has been a consultant to several public and private organisations and Director of some companies. He is a member of Management Committee of Kerala Management Association and Indian Society for Training and Development; founder member and chairman, Socio-Economic and Management Research Institute and founder member, Indian Professional Congress.

He is a winner of the first Air India Excellence Award for Teachers.

Book Reviews

Login Form