Strategic Management

ISBN Number : 978-93-5024-045-8

Student Price : Rs.170

Student Dollar Price : 7$

Book Edition : Second

Year of Publication : 2010

No. Of Pages : 244

Book Weight :0

About The Book

This subject Strategic Management is a subject of study in business education schools both at degree and post-graduate levels. Keeping in view the learners at degree level, this title is designed to provide various direct and related aspects of strategic management. Chapter are divided for meaningful understanding of the subject. Small cases are given wherever they are required and graded questions are given at the end for self-evaluations of understanding the subject matter. Readers are welcome to write to us about limitations of the title and to give suggestion for improvement.


Book Content of Strategic Management

Chapter 1 Business Policy

Chapter 2 Utility & Application of Strategic Management

Chapter 3 Environment Appraisal

Chapter 4 Strategic Planning

Chapter 5 Implementation of Strategies

Chapter 6 Social Responsibilities

Skill Development

About The Author

Prof. H.R. Appannaiah is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely travelled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member. He has won many laurels for his contribution to business education.

Dr. P.N. Reddy Ph.D. Director, K.K.E.C.S. Institute of , Management, Bangalore, Former Dean & Chairman, Department of P.G. Studies in Commerce andManagement, Bangalore university.

Prof. H.R. Ramanath, M.Com, MBA, M.Phil, (Ph.D.) is working as Professor of Management at Post Graduate Centre for Management Studies of Surana College Bangalore. Prior to this assignment, he has served in Manufacturing and IT industries for ten years. Very young and bright scholar, Prof. H.R. Ramanath has twelve books to his credit on Commerce and Management and a teacher par excellence.

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