Dr. V. Nagajothi, serving as the Assistant Professor, selection grade, and doctoral research supervisor at the SRM B school, SRM University, Ramapuram-part. Vadapalani, Chennai-600026. He received his MBA from the Annamalai University, Chidambaram and Ph.D., from the University of Madras. Dr. V. Nagajothi, has more than one half decade of experience in the pharmaceutical industry, held various managerial assignments in Indian as well as MNCs and over a decade of experience in teaching and research. He was conferred Best Teacher award by the management of S.A. Engineering College, affiliated to Anna University, Chennai. He is associated with the ISTD, HHRD, NIPM and MMA. His interest includes marketing strategies, marketing research, customer-centricity, and pharmaceutical marketing.