Customer Centric Organisation

ISBN Number : 978-81-8488-833-1

Student Price : Rs.360

Student Dollar Price : 14$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 272

Book Weight :518

About The Book

This book represents an extended and thoroughly revised version of a collection of information on customer focused organization of the globe and few examples of Indian organizations as well. The key idea is to deal with a wide range of complex problems that the organizations are facing today related to the customer and retaining them.

Most of the material in this book was developed for lecture notes for teaching MBA classes in India on the most promising subject matter related to customer centric organizations. A substantial proportion of the material is prepared specifically for this book; part is taken from published articles. With respect to the original collection of lecture notes, this new version contains several improvements, and several improvements, and several new customer problems and related solutions are also discussed.

Book Content of Customer Centric Organisation


  1. Customer-Centric Approach
  2. The Importance of Customer Satisfaction
  3. Customer Services in India
  4. Understanding the Market
  5. Designing a Customer-Centric Organisation
  6. Customer-Centric organizational Model


About The Author

Dr. V. Nagajothi, serving as the Assistant Professor, selection grade, and doctoral research supervisor at the SRM B school, SRM University, Ramapuram-part. Vadapalani, Chennai-600026. He received his MBA from the Annamalai University, Chidambaram and Ph.D., from the University of Madras. Dr. V. Nagajothi, has more than one half decade of experience in the pharmaceutical industry, held various managerial assignments in Indian as well as MNCs and over a decade of experience in teaching and research. He was conferred Best Teacher award by the management of S.A. Engineering College, affiliated to Anna University, Chennai. He is associated with the ISTD, HHRD, NIPM and MMA. His interest includes marketing strategies, marketing research, customer-centricity, and pharmaceutical marketing.

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