Strategic Management

ISBN Number : 978-93-5051-719-2

Student Price : Rs.160

Student Dollar Price : 6$

Book Edition : Fourth

Year of Publication : 2011

No. Of Pages : 190

About The Book

The significance and utility of `Strategic Management` are manifested that necessitated various universities in the past to introduce a subject on Strategic Management at Master`s level. The current Scenario intensified the utility of the subject even at the under – graduate level and as such the students at B.B.M. level are also expected to know the concepts and practices of Strategic Management operations. Consequently, universities initiated the introduction of the subject on `Strategic Management` for B.B.M. students.

Against this Background, an attempt is made to provide the basic concepts of Strategic Management. This text covers all the concepts of `Strategic Management` subject of B.B.M. degree of Bangalore University.


Book Content of Strategic Management
1. Business Policy
2. Utility and Application of Strategic Management
3. Environmental Appraisal
4. Strategic Planning
5. Implementation of Strategies
6. Strategy Evaluation
7. Social Responsibilities
Skill Development

About The Author

Prof. Pulapa Subba Rao has acquired his Ph.D. degree in Management area from Andhra University and has been teaching various courses in the areas of Business Management since 1976. He is a teacher, researcher, trainer, consultant, academic administrator and author in the areas of business and management, with a blend of national and international systems and cultures. He is currently working as Pro Vice-Chancellor (Academic and Student Affairs) of the University of Papua New Guinea. He was the Founding Professor of Business Administration, the Convener, Executive MBA Program Head, Human Resource Management Division of the School of Business Administration and the Director-Academic Audit, University of Papua New Guinea. He worked earlier in Sir CRR College, Sri SathyaSai University, University of Asmara, and SK Institute of Management, Sri Krishnadevaraya University, Anantapur, India.

He was the recipient of `National Merit Scholarship` from Government of India, the `Meritorious Teacher` award from the Government of Andhra Pradesh, India and the President of the India Association of PNG Inc. He is a member of the Advisory Board, Internal Revenue Commission and Technical Advisor, Papua New Guinea Vision: 2010-2050, Government of Papua New Guinea.

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