Fundamentals of Retailing

ISBN Number : 978-81-8488-65-0

Student Price : Rs.375

Student Dollar Price : 15$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 332

Book Weight :578

About The Book

The Indian Retail sector is going through a Transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Consumer dynamics in India is also changing and forcing the retailers to formulate their strategies in such a way that it should deliver the exact expected value to the customer. Indian Retailing with the current market size of US $330 billion and having expected grow up to US $637 billion by 2015 have emerged as second largest source of employment after agriculture. Keeping in mind the increasing importance and huge employment opportunities available in Retail sector, almost all B-Schools in India have incorporated `Retailing Management` as a specialization subject in their course curricula at PG level. This book aims at the students of Retailing Management both at MBA level (PGDM) and for certification courses and provides concrete and practical knowledge about the subject in a comprehensive and lucid manner.

 

Book Content of Fundamentals of Retailing
Part-I 1. Nature of Retailing
2. Theories and Models of Retail
Part-II
3. Understanding Customer and Consumer Decision Making Process
4. Retail Strategic Planning and Operation Management
Part-III
5. Merchandise Planning, Retail Communication and HR Practices in Process and Implications
6. CRMR - Customer Relationship Management in Retail
Part-IV
7. Supply Chain Management in Retail
8. Rural Retailing: Serving Rural and Urban People
9. Mall Management: Mall Culture vs. Maul Culture CSR and Retail
10. Emerging Trends in Retailing
11. Research Findings (Research Papers on Relationship)
Cases
Questions and Answers

About The Author

Noopur Agrawal, Ph.D., faculty member, Department of Management Studies, Delhi School of Professional Studies and Research, Delhi where she teaches Advertising and Brand Management and Retail Management. Noopur is M.Com. (Gold Medallist), UGC-NET and Ph.D. in Advertising and Brand preference. She has published several research papers in different Journals and Magazines of National and International Repute. She is associated with London Business School, United Kingdom as a Reviewer for ICADIWT 2009 and guest editor with ceoinsights.com and mybigeconomy.com. Currently she is working as Reader (Asst. Professor) in Department of Management Studies, Delhi School of Professional Studies and Research, Delhi.

Aditya P. Tripathi, Ph.D., Academic Co-ordinator, Department of Management Studies, Delhi School of Professional Studies and Research, Delhi, where he taught MBA and PGDM students of Marketing and Retailing. Aditya is M.Com. (Gold Medallist), UGC-JRF, and Ph.D. in Consumer Behaviour. He has published several research papers in different Journals and Magazines of National and International Repute. He is associated with London Metropolitan University, United Kingdom as a Reviewer ICADIWT 2009. Having worked with Apex Institutions like DSPSR, and The Institute of Chartered Accountants of India, Delhi (Board of studies), currently he is working as a faculty member in Shyam Lal College, University of Delhi. He is also a Guest Editor with ceoinsights.com.

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