Introductory Managerial Economics-I

Student Price : Rs.125

Student Dollar Price : 5$

Book Edition : Ninth

Year of Publication : 2009

No. Of Pages : 224

About The Book

This book is a seventh edition in sequence. This volume is intended to serve as a comprehensive/standard textbook on Managerial Economic`s paper for the F.Y., B.M.S. Degree course of the Mumbai University, with a new approach.
This book is the outcome of over 35 years of long teaching and writing experience of the author.
The author humbly claims the following distinctive feature of the book:

  • It thoroughly discusses the new syllabus of the Mumbai University for the F.Y., B.M.S. Degree course paper on `Managerial Economics`.
  • In the framework of the book, special care has been taken to avoid gaps in the sequential arrangement of topics and logical development of concepts and ideas of economic theory and their relevance to business economics.
  • Topics covered are discussed, as far as possible, in a fairly self-contained manner.
  • It is self-explanatory
  • It is lucid and simple
  • Brief Case Studies on demand forecasting, elasticity and proving have been interpromoted in relevant chapters.
Book Content of Introductory Managerial Economics-I
Unit I : Introduction
  1. Nature and Scope of Managerial Economics
    Unit II : Demand Analysis
  2. Demand
  3. Elasticity of Demand
  4. Estimation of Demand
    Unit III : Production and Costs
  5. Production Function
  6. Economic of Scale and Scope
  7. Cost Function
    Unit IV : Market Structure
  8. The Meaning of Market Structure
  9. Revenue Analysis
  10. Equilibrium of the Firm and Industry Under Perfect Competition
  11. Equilibrium: Price and Output Decisions Under Monopoly
  12. Monopolistic Competition and Oligopoly


About The Author

Professor D.M. Mithani has a Masters Degree in Economics and a Ph.D. in Banking and Finance from the University of Mumbai.

Dr. Mithani has teaching experience of over five decades serving in India at the University of Mumbai and the Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, besides his long-term association with the Universiti Utara Malasiya (UUM) at Malasiya and the Prince of Songkhla University (PSU) (Hatyai) and Thaksai University (Songkhla) at Thailand. He is also Adjunct Professor at Oriental Institute of Management, Vashi, Navi Mumbai. He was an elected member of the Executive Committee of the Indian Economic Association during 1988-1994. He is also having a honoured position of being an Professor Emeritus at the L.J. Institute of Business Management.

Dr. Mithani is a prolific writer. He has contributed widely to many journals, national and international seminars and conferences. He has published over 50 books in the field of Economics and Management. His latest publications include: Beyond Rhythms of Management, Management Economics, International Economics and Global Trade and Finance.

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