Sales and Distribution Management

Student Price : Rs.250

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 248

Book Weight :324

About The Book

This book is a basic work on theories and concepts of sales management, meant for students of B.Com level, it also serves as a reference material for young sales executives and others interested in the related fields. To support the students` learning process, graded question are also given at the end of each chapter for self study and better understanding of the theme. Exercise for skill development is also included to help students to apply the principles learnt in the book to practical situations. We welcome suggestions to improve quality of the work.

 

Contents :

Chapter 1 Introduction & Basic Concepts
Chapter 2 Organizing & Executing The Sales Effort
Chapter 3 Sales Force Management
Chapter 4 Overview of Distribution Management
Chapter 5 Managing Marketing Intermediaries

About The Author

Prof. H.R. Ramanath, M.Com, MBA, M.Phil, (Ph.D.) is working as Professor of Management at Post Graduate Centre for Management Studies of Surana College Bangalore. Prior to this assignment, he has served in Manufacturing and IT industries for ten years. Very young and bright scholar, Prof. H.R. Ramanath has twelve books to his credit on Commerce and Management and a teacher par excellence.

Prof. H.R. Appannaiah is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely travelled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member. He has won many laurels for his contribution to business education.

Dr. P.N. Reddy Ph.D. Director, K.K.E.C.S. Institute of , Management, Bangalore, Former Dean & Chairman, Department of P.G. Studies in Commerce andManagement, Bangalore university.

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