Marketing Management

Student Price : Rs.170

Student Dollar Price : 7$

Book Edition : Seventh

Year of Publication : 2010

No. Of Pages : 332

About The Book

Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business environment prevailing in the country. Their challenge is to take sound marketing decision in a complex environment. The student community who are interested in marketing career will also face the same challenges. These may be in a more complex situation, as it takes time for them to enter into career. This title "Marketing Management" provides them an opportunity to develop the skills necessary to meet the challenges.

Though this is a basic work on theories, concepts and principles of Marketing Management, students are promoted in this work to assume the role of marketing executive. It also reflects the rapidly changing technological context of marketing decisions taken by Indian companies. Many companies have resorted to Tele-marketing and web marketing. Students will also be benefitted by the integrated approach presented in this title relating to marketing products of small and medium (SMEs) size enterprises. Graded questions are also given at the end of each chapter for self-study and better understanding of the theme of this title.

Book Content of Marketing Management
  1. Introduction to Marketing
  2. Marketing Environment (Micro and Macro)
  3. Analysing Consumer Markets and Buying Behaviours
  4. Product
  5. Pricing
  6. Channels of Distributions
  7. Promotion
  8. Marketing Research
  9. Recent Trends in Marketing

 

About The Author

Prof. H.R. Ramanath, M.Com, MBA, M.Phil, (Ph.D.) is working as Professor of Management at Post Graduate Centre for Management Studies of Surana College Bangalore. Prior to this assignment, he has served in Manufacturing and IT industries for ten years. Very young and bright scholar, Prof. H.R. Ramanath has twelve books to his credit on Commerce and Management and a teacher par excellence.

Prof. H.R. Appannaiah is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely travelled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member. He has won many laurels for his contribution to business education.

Dr. P.N. Reddy -

Ph.D. Director,

K.K.E.C.S. Institute of Management, Bangalore,

Former Dean & Chairman, Department of P.G. Studies in Commerce and Management,

Bangalore university.

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