Marketing of Industrial Goods

Student Price : Rs.198

Student Dollar Price : 8$

Book Edition : Fourth

Year of Publication : 2017

No. Of Pages : 212

Book Weight :204

About The Book

This book is drafted in accordance with the syllabus of Marketing of Industrial Goods of the BBM course of Bangalore University. Care has has been taken to explain the subject matter in a simple and lucid language. A number of illustrative diagrams and tables are provided to make the understanding of the subject easy.

Book Content of Marketing of Industrial Goods
  • An Overview of Industrial Marketing
  • The Demand for Industrial Products
  • The Industrial Customer
  • The Purchase System
  • Marketing Intelligence
  • Marketing Strategy
  1. Performance Standards and Instruments of Control

About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, was Director of School of Management Studies, Cochin University of Science and Technology and some other B-Schools. He was earlier on the faculties of the Department of Postgraduate Studies and Research in Economics and the Department of Management Science, University of Mysore. He also had a short stint at the Indian Institute of Management, Kozhikode, as Professor and Chairman, Marketing Area. Currently, he is Dean, Viswajyothi School of Management Studies.

Dr. Cherunilam is a prolific writer and has to his credit more than 50 books and 250 research papers and articles spanning over Management, Economics, Demography and Habitat. His popular books include Industrial Marketing, International Business, Strategic Management, Global Economy and Business Environment, Business and Government, International Business Environment, Two Decades of LPG and Economic Reforms in India and Abroad. The Garyounis University, Libya, has published the Arabic version of his International Economics. Some of his works have been published in Hindi too. He contributes a regular feature entitled Corporate Scene to the quarterly journal Organisational Management. Several of his books are best sellers in the respective areas.

He has been a consultant to several public and private organisations and Director of some companies. He is a member of Management Committee of Kerala Management Association and Indian Society for Training and Development; founder member and chairman, Socio-Economic and Management Research Institute and founder member, Indian Professional Congress.

He is a winner of the first Air India Excellence Award for Teachers.

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