Cooperative Marketing In India and Abroad

ISBN Number : 81-7493-962-8

Student Price : Rs.150

Student Dollar Price : 6$

Library Price : Rs.525

Library Dollar Price : 21$

Book Edition : First

Year of Publication : 2001

No. Of Pages : 354

Book Weight :0

About The Book

A modest attempt is made in this book to undertake an objective appraisal of the role of the marketing cooperatives in India over the past four decades. Beginning with the basic issues-concept, features, objectives, need and importance of cooperative marketing, the book traces its genesis and growth in India, examines the organisational structure of marketing cooperatives and throws light on their financing and business operations. This is followed by an appraisal of cooperative storage, cooperative processing and cooperative dairying, the upcoming functional areas of the marketing cooperatives in India. The book also contains a chapter on cooperative marketing abroad, that enables the reader to develop closer understanding about the working of the marketing cooperatives in other countries.
The picture that emerges out of the multi-faceted analysis in the book may at best be termed as a mix of successes and failures on the part of the marketing cooperatives. Obviously, enough scope for improvement appears to be there.

Book Content of Cooperative Marketing In India and Abroad
SECTION I
INTRODUCING COOPERATIVE MARKETING
  1. Introduction
SECTION II
COOPERATIVE MARKETING IN INDIA
  1. Need and Importance
  2. Genesis and Growth
  3. Organisation and Growth
  4. Organisational Structure
  5. Financing
  6. Business Operations
  7. Institutions in Cooperative Marketing
  8. Cooperative Processing
  9. Cooperative Storage
  10. Cooperative Dairying
  11. Retrospect and Prospect
SECTION III
CO-OPERATIVE MARKETING ABROAD
    1. Co-operative Marketing Abroad

BIBLIOGRAPHY

About The Author

Dr. L.P. Singh is a Professor in the University Department of Commerce and Business Administration, L.N. Mithila University, Darbhanga. He is also the Coordinator of the MBA programme being run by the University. A gold-medalist from Patna University, Dr.L.P.Singh has diverse experiences in the field of agricultural marketing. He spent a few years of his post-educational career as the chief executive of some leading regulated markets in Bihar, taught marketing at the Post-graduate level for well over twenty-five years, guided about half a dozen Ph.D.research studies in the area of agricultural marketing and helped prepare  trainign modules for senior officials in agricultural marketing as the Deputy Director, education, training and research at the National Institute of Agricultural Marketing (NIAM), Jaipur. A prolific author, Dr.Singh has to his credit three books-Regulated Markets in India (1983) and Agricultural Marketing: Perspective and Issues (1992) apart from over seventy-five articles published in various journals of repute. An active member of the Indian Commerce Association, Dr. Singh has been on its National Executive as also on the Editorial Board of the Indian Journal of Commerce.

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