Marketing Management (Mumbai Univ)

ISBN Number : 978-93-5097-731-6

Student Price : Rs.160

Student Dollar Price : 7$

Book Edition : Fifth

Year of Publication : 2013

No. Of Pages : 232

Book Weight :0

About The Book

The book on Marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles.

 

Contents :

1. Introduction to Marketing Concept
2. Recent Trends in Marketing
3. Marketing Environment
4. Marketing Management
5. Marketing Information System and Material Research
6. Consumer Behaviour and Industrial Buying Behaviour
7. Product Plan
8. Brand Management
9. Market Segmentation, Targeting and Positioning
10. Pricing Decisions
11. Distribution Channel Decisions
12. Retail Trade
13. Advertising
14. Sales Promotion
15. Personal Selling
16. Integrated Marketing Communication
17. Services Marketing
18. Ethics in Marketing

About The Author

(Late) Professor S.A. Sherlekar was Professor and Head of the Department of Business Management in R.A. Podar College of Commerce and Economics, Matunga, Mumbai. He was a brilliant academician and held Masters Degrees in Arts and Commerce. He wrote the first book on Marketing Management in the year 1981 when there was hardly any other Indian books on Marketing Management. Since then, the title has gone through successful revised editions and reprints showing the popularity of the book. His other books include "Principles of Business Management", "Modern Business Organisation and Management", "Global Marketing Management" and "Management - Value Oriented Holistic Approach".

R. Krishnamoorthy has over twenty-five years of professional experience in Sales / Marketing and ten years in HR. He was National Sales Manager at Sandoz Agro and General Manager (HR) at Syngenta Crop Protection.

He has written twenty-five articles on Sales, Marketing and HR, two reference books on "Introduction to Rural Marketing" and "Personal Selling and Sales Management" and two text books on HR. Further, he has revised the popular book on "Marketing Management" written by (Late) Professor S.A. Sherlekar.

A Graduate in Agriculture, he holds a Masters Degree in Marketing Management and a Post-Graduate Diploma in HR. At present, he is engaged in writing and teaching in Management Institutes in Mumbai.

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