Cases in Indian Management

ISBN Number : 978-93-5024-404-3

Student Price : Rs.240

Student Dollar Price : 10$

Library Price : Rs.550

Library Dollar Price : 22$

Book Edition : Second

Year of Publication : 2020

No. Of Pages : 134

Book Weight :212

About The Book

This book of ‘Cases in Indian Management: A selection’ is an outcome of the demand for case studies which meet specific requirements – both for teaching and learning. It is aimed at bridging the current gap for substantive cases, especially for higher management programmes.

A brief introduction to the use of case study approach both for teaching and learning is included for the reader to grasp what is necessary for using cases for teaching as well as for writing case analysis paper.

 

Contents :

An Essential Part of Case Study Approach
1. Information and Library Services – A Problem of Resource Allocation
2. Demand Forecasting
3. The Indian Aviation Sector
4. Jagrut Grahak Mandal, Patan
5. Succession Planning in Family Business – The Gender Angle: The Case of Mehta Steel
6. New Corporate Initiatives in Indian Agriculture
7. MTNL at a Crossroad
8. The Dabbawallas of Mumbai

About The Author

Professor B.A. Chansarkar, holds a M.Sc. (Statistics) and a Ph.D. He has been with Middlesex University, London since 1972. He was Director of Middlesex University Dubai Campus and also Middlesex University Mauritius Campus. Prior to joining Middlesex University, he has Senior Market Research Executive with Watney Mann Limited, Brewers in London.

Dr. Chansarkar has authored several books and has published extensively in international journals. He has supervised Ph.D. students in United Kingdom (UK) and India. He is an external examiner for doctoral students in UK, India, Middle East and Far East.

Dr. Chansarkar has visited and lectured in countries in Europe, Middle East, Far East and America. Has a research interest include marketing, national planning, student assessment and multi-country product image.

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