Consumer Behaviour

ISBN Number : 978-93-5202-654-8

Student Price : Rs.150

Student Dollar Price : 6$

Book Edition : First

Year of Publication : 2015

No. Of Pages : 180

About The Book

The first edition of the book on “Consumer Behaviour”. This book is written as per the revised syllabus for the teachers and students of S.Y. BMS.


Contents :

Unit – I : Introduction to Consumer Behaviour
1. Introduction
2. Types and Profile of Consumers
3. Consumer Involvement
4. Applications of Consumer Behaviour in Marketing
5. Consumer Decision Making Process
Unit – II : Individual – Determinants of Consumer Behaviour
6. Consumer Needs and Motivation
7. Personality
8. Self-concept
9. Perception
10. Attitude and Learning
Unit – III : Environmental Determinants of Consumer Behaviour
11. Family Influences on Buyer Behaviour
12. Social Class and Influences
13. Group Influences and Consumer Behaviour
14. Culture
Unit IV : Consumer Decision Making Models and New Trends
15. Consumer Decision Making Models and New Trends
16. Diffusion of Innovation and Adoption
17. E-Buying Behaviour
Model Question Paper

About The Author

Veena Prasad -

Ph.D., M.Com., M.Phil., M.B.A.

Co-ordinator – Banking and Insurance Department,

SIWS College Wadala,


Booma Halpeth -

B.Sc., M.B.A., M.D.B.A., P.G.D.R.M., NET

Visiting Faculty, Model College, Dombivali.

Formerly Territory Manager,

Eli Lilly Ranbaxy Ltd.

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