We have great pleasure in presenting the first edition "Sales" Written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real business world information.
This is an attempt to provide the students with thorough understanding of sales management concepts. In writing this book we have benefited by scholars spread over diversely.
We are sure this book will prove to be useful to students and teachers alike. The book would not have seen the light, but for the grace of God and the blessings and support of our family members and friends.
Unit – 1 Sales Planning and Policies
Unit – 2 Distribution Channel
Unit – 3 Sales Force Organization and Management
Unit – 4 Sales promotion and salesmanship
Unit – 5 Sales Reporting And Control