Business Economics

ISBN Number : 978-93-5202-810-8

Student Price : Rs.175

Student Dollar Price : 7$

Book Edition : First

Year of Publication : 2015

No. Of Pages : 218

Book Weight :0

About The Book

Teaching and learning should be like pleasure excursion to discover new outlook and to attain greater heights of knowledge. The basic purpose of teaching is to look after curiosity in such a manner that clear value addition takes place.

The Book "Business Economics" offers an overview of the concept, explanation, illustrations, problems and best practices associated with some key areas of introduction to business economics, demand analysis, production analysis, supply analysis, cost concepts, market structure, inflation, trade cycle, monetary policy and fiscal policy.

While teaching different subjects to students of Management and Commerce we strongly felt the need for a text book which would be written in simple explanation and simple illustrative language with sufficient support from real business world information. Students of management and commerce programs come from different streams, many of them have never studied the concepts, like introduction to business economics, demand analysis, production analysis, supply ananlysis, cost concepts, market structure, inflation, trade cycle, monetary policy and fiscal policy.

This book designed to provide the need for all categories of students by giving simple explanation and illustrations.

Although the book is designed to promote self learning, yet not one can deny the role of a teacher in an effective learning process. Thereofore the book has many supplements to facilitate teachers of the course in more efficient discharge of their lectures and dissemination of knowledge.

The book has a user-friendly design, featuring margin notes and definitions that empahsize important concepts. Exercises geared towards each chapter's central ideas consolidate the acquired knowledge. An extensive and innovative use of graphs facilitates access and enhances learning success.

 

Contents :

UNIT 1 - Introduction to Business Economics
UNIT 2 - Theory of Production
UNIT 3 - Cost Concepts
UNIT 4 - Market Structure
UNIT 5 - Inflation, Trade Cycle, Monetary & Fiscal Policy

About The Author

Dr. V.R. Palanivelu -

M.Com., MBA, M.Phil, Ph.D.

Associate Professor,

Periyar Institute of Management Studies (PRIMS),

Periyar University, Salem.

Dr. A. Kannan -

M.Com., MBA, M.Phil, Ph.D.

Principal,

Sri PSG Arts and Science College for Women,

Sankari.

Dr. S. Ravikumar -

M.Com., M.Phil, Ph.D.

Head, Department of Commerce,

Sengunthar Arts and Commerce,

Tiruchengode.

Dr. I. Sarumathi -

Associate Professor, Department of Commerce,

PGP College of Arts and Science,

Namakkal.

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