Advertising and Sales Promotion

ISBN Number : 978-93-5202-619-7

Student Price : Rs.275

Student Dollar Price : 11$

Library Price : Rs.950

Library Dollar Price : 38$

Book Edition : First

Year of Publication : 2015

No. Of Pages : 226

Book Weight :294

About The Book

Advertising and Sales Promotion is one of the key aspect of Marketing Management, the functional area of management, and it is vast and big area of study and never ending process too. The need for effective marketing is as strong as ever in today’s highly competitive and global business environment. The challenge for academics and practitioners alike is how best to apply the principles of advertising in the areas of marketing to secure strategic advantage. This book offers adequate information on the current marketing challenges and problems to be faced by the marketing managers in advertising of their product and services. Infact such challenges must be viewed as golden opportunities to be capitalized by marketers with the help of integrated plans and strategies. Such planned and timely response can easily secure best rapport with dynamic economic and social demands and deliver rich dividend to marketing enterprises.

 

Contents :

1. Concepts and Nature of Advertising
2. Advertising and Marketing
3. Effects of Advertising
4. Social Effect of Advertising
5. Ethics in Advertising and Control
6. Advertising Process
7. Media Selection
8. Advertising Messages
9. Advertising Planning
10. Advertising Budget
11. Measuring Advertising Effectiveness
12. Advertising Organisation
13. Advertising Agency
14. Sales Promotion
15. Personal Selling
16. Sales Management

About The Author

Prof. M.N. Mishra born in July 25, 1945 is a well known Professor of Corporate Studies of Faculty of Commerce, Banaras Hindu University, Varanasi. He has been continously and constantly devoting to the development of management and commerce education since 1967. He has presented several outstanding research papers on the management on the management organization reorganisations, strategy and psycho-marketing in USA and Canada. His research projects on banking and insurance development and potentials of small scale industries are hughly appreciated by the people of the respective areas. He has been working on the Zonal Advisory of the Life Insurance Corporations of India. His guest lectures are greatly demanded by the officials of insurance. His research papers more than 100 are available almost in all the economic, management and commerce journals. More than 20 research scholars who are occupying important and high positions in academic and administrations field. His academic personality is accepted by almost in all the Indian Universities wherein he has contributor to the cause of education in several capacities such as inauguration of Seminars, sectioned chairman, guest lecturer, selection committee member of Board of Studies / Faculties. He has been associated as founder member, Executive Member, President of many Academic Bodies e.g. Indian Academy of Social Sciences, Indian Associations of Management, All India Commerce Association, Indian Accounting Association et. He has also served several service commissions as expert advisors. He has organized National and International Seminars and has contributoed more than nine books in the areas of banking insurance, marketing, finance and human resource development.

Dr. P.N. Harikumar is working as the Head of the Post-graduate Department of Commerce and Tourism, Catholicate College, Pathanamthitta, Kerala. He did hid M.Com. (Finance) in SVRNSS College, Vazhoor, Kottayam in 1991, and completed his M.Phil. (Finance) in 1993 from the University of Kerala. He got his Ph.D. in Commerce in 2006 from University of Kerala and also got second rank in MBA degree examination from the same university in 2009. After MBA degree, he got his second Ph.D. in Management Studies (Marketing) from University of Keralain 2013. He is one of the secretary of Commerce and Management Association (PCMA), Life Member of Indian Commerce Association (ICA) and Indian Accounting Association (IAA). He is the Chief Editor of an International Journal, COMMERCE AND MANAGEMENT EXPLORER and also a national Journal, KEGEES JOURNAL OF SOCIAL SCIENCE. Moreover, he is a member of editorial board of seven more national Journals. So far, he published 80 research papers in Journals of both national an international repute. He has participated and presented and papers in 21 international conferences in some of the best universities in India and abroad particularly in Thailand. He has also participated and presented papers in more than 25 national seminars in India. He organized large number of research methodology workshops, seminars and FDRs relating to the Applications of Statistical Techniques in Research, particularly, Multi-varite Analysis and Panel Data Analysis and Time series regression models. He has attended special research training programmers in Indian Institute of Management (MM), Indian Institute of Technology (IIT), Tata Institute of Social Science (TISS) and International Business School (IBS). His specialization is Applications of Quantitative Methods in Research. Seven Ph.Ds. have been awarded under his guidance. Currently, 10 research scholars are working under his guidance in Mahatma Gandhi University, Kerala. He is a chief resource person in UGC-Academic Staff College of Mysore University, Bangalore University and S.V University, Thiruppathi for Refresher in Commerce and Management and other subject of social science.

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