Economics for Managers

ISBN Number : 978-81-8488-609-2

Student Price : Rs.425

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2010

No. Of Pages : 664

Book Weight :1034

About The Book

This book explores economics for the understanding and application of economic analysis in the process of business decision-making by the managers. Understanding of economics as an applied science in management is crucial for the decision-makers in business tasks, such as correct pricing and marketing decisions and resource allocation as well as business forecasting and planning.

The book offers an exploration of economic concepts, principles and tools of analysis with illustration and cases on practical consideration as an outcome of over four decades long teaching with writing experience of the author in india and abroad.

The Volume is also designed to cater to the syllabus of ECONOMICS FOR MANAGERS prescribed by the Gujarat University for the MBA-I Course, (Semester I). The book is research-based on the guidelines indicated in the syllabus. In topics of the synthetic approach is made by filling up the gaps in the logical development of the subject for a better understanding by the Indian students. The next will be equally useful to the teaching fraternity as well. The book can also be fruitfully used by the students of management discipline in other Universities in India and abroad.

The author takes this opportunity to express his sincere gratitude’s to Tan Sri Dr.Nordin Kardi, Vice-Chancellor, Universiti Utara Malaysia (UUM), Prof. Dr. Mohamed Mustafa Ishak, Deputy Vice-Chancellor (Academic and International Affairs), Universiti Utara Malaysia, and Prof. Dr. Mohamad Taib, Asstt. Vice-Chancellor, College of business (UUM) for their inspiration and encouragement.

 

Contents :

Module I : Introductory
Module II : Firms In Competitive Markets
Module III : Oligopoly
Module IV : Production Growth
Module V : Aggregate Demand and Aggregate Supply

About The Author

Professor D.M. Mithani has a Masters Degree in Economics and a Ph.D. in Banking and Finance from the University of Mumbai.

Dr. Mithani has teaching experience of over five decades serving in India at the University of Mumbai and the Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, besides his long-term association with the Universiti Utara Malasiya (UUM) at Malasiya and the Prince of Songkhla University (PSU) (Hatyai) and Thaksai University (Songkhla) at Thailand. He is also Adjunct Professor at Oriental Institute of Management, Vashi, Navi Mumbai. He was an elected member of the Executive Committee of the Indian Economic Association during 1988-1994. He is also having a honoured position of being an Professor Emeritus at the L.J. Institute of Business Management.

Dr. Mithani is a prolific writer. He has contributed widely to many journals, national and international seminars and conferences. He has published over 50 books in the field of Economics and Management. His latest publications include: Beyond Rhythms of Management, Management Economics, International Economics and Global Trade and Finance.

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