Entrepreneurial Journey

ISBN Number : 978-93-5202-865-8

Student Price : Rs.150

Student Dollar Price : 6$

Book Edition : First

Year of Publication : 2015

No. Of Pages : 62

Book Weight :94

About The Book

The first six chapters of this Case Book, were written, from the perspective, of an Entrepreneurial Management Teacher.

This Case Book, sees the growth of a social science academic, from a study of Managerial Approaches to entrepreneurship to the Socio-behavioral Study of an Entrepreneurial Organisation. This development, of the author as an academic, corresponded to the development of Hearty Mart as a business venture.


Contents :

1. Introduction
2. Entrepreneur Speak
3. Identifying and Recognizing Opportunities
4. Feasibility Analysis
5. Industry and Competitor Analysis
6. Developing an Effective Business Model
7. Hearty Mart as a Community Organisation
8. Conclusion

About The Author

Munish Alagh -


Senior Fellow ICSSR.

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