International Trade and Export Management

ISBN Number : 978-93-5367-477-9

Student Price : Rs.498

Student Dollar Price : 20$

Book Edition : Twenty First

Year of Publication : 2019

No. Of Pages : 552

Book Weight :764

About The Book

International trade plays a very important role in the economic development and sustenance of most of the nations. The fact that international trade grows much faster than the world output implies that for many a dynamic enterprise, the potential market is not confined to the national frontiers. And for a good number of companies, the overseas market is not a secondary market but the primary market. The large and expanding world market often offers greater growth-and profit opportunities than the domestic market. No wonder, the multinational enterprises have been growing fantastically and dominate many sectors of the international market. For many small and medium size enterprises too, the overseas market is very important.

This book is intended to provide in one volume various theoretical and managerial aspects of international marketing. The book is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background for the study of export management. Special attention has been devoted to presenting the subject matter in a lucid style so that it could be easily understood even by those who do not have any academic background of Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of India's foreign trade and commercial policy, including regulation of foreign trade. Part IV presents some cases.

 

Contents :

Part I : INTERNATIONAL TRADE
Theories, Concepts, Trends and Organisations

1. An Overview of International Trade
2. Theories of International Trade
3. Gains from Trade and Terms of Trade
4. Trade Policy (Free Trade versus Protection)
5. Regional Economic Integration (Trade Blocs) and Cooperation
6. International Commodity Agreements, Cartels and State Trading
7. Balance of Payments
8. International Monetary System
9. Foreign Exchange Market
10. Eurocurrency Market
11. International Financial and Development Institutions
12. World Trade Organisation (WTO)
13. International Investments
14. Multinational Corporations (MNCs)
15. Globalisation
Part 11 : INTERNATIONAL MARKETING MANAGEMENT
16. International Marketing — An Introduction
17. International Marketing Environment and Marketing Strategy
18. International Marketing Intelligence
19. Market Selection and Profiling
20. Foreign Market Entry Strategies
21. International Marketing Channels
22. Product Strategy
23. Promotion Strategy
24. Pricing Strategy
25. Organisation for Export Marketing
26. Business from World Bank Aided Projects
Part III : FOREIGN TRADE OF INDIA
Policy, Regulation and Promotion

27. Foreign Trade Policy and Regulation
28. Trade and BoP of India
29. Export Procedures and Documents
Part IV : CASES
1. Marketing Problems of Leather Goods
2. Channel Selection and Product Modification
3. Export Market for Carpets
4. Decorative Tiles Ltd.
5. Minar Biscuits
6. Sind Steel Works Ltd.
7. Fine Home Furnishing Co.

About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, was Director of School of Management Studies, Cochin University of Science and Technology and some other B-Schools. He was earlier on the faculties of the Department of Postgraduate Studies and Research in Economics and the Department of Management Science, University of Mysore. He also had a short stint at the Indian Institute of Management, Kozhikode, as Professor and Chairman, Marketing Area. Currently, he is Dean, Viswajyothi School of Management Studies.

Dr. Cherunilam is a prolific writer and has to his credit more than 50 books and 250 research papers and articles spanning over Management, Economics, Demography and Habitat. His popular books include Industrial Marketing, International Business, Strategic Management, Global Economy and Business Environment, Business and Government, International Business Environment, Two Decades of LPG and Economic Reforms in India and Abroad. The Garyounis University, Libya, has published the Arabic version of his International Economics. Some of his works have been published in Hindi too. He contributes a regular feature entitled Corporate Scene to the quarterly journal Organisational Management. Several of his books are best sellers in the respective areas.

He has been a consultant to several public and private organisations and Director of some companies. He is a member of Management Committee of Kerala Management Association and Indian Society for Training and Development; founder member and chairman, Socio-Economic and Management Research Institute and founder member, Indian Professional Congress.

He is a winner of the first Air India Excellence Award for Teachers.

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