Rural Marketing

ISBN Number : 978-93-5202-054-6

Student Price : Rs.135

Student Dollar Price : 5$

Book Edition : Fourth

Year of Publication : 2016

No. Of Pages : 186

About The Book

Great pleasure to present the New edition (as per Revised Syllabus) of the text book on "Rural Marketing" to the students of Bachelor of Management Studies. The book contains field photographs, corporate examples and information on recent developments in rural marketing. Case studies have been included to enable the students to learn the application of the principles of rural marketing.


Contents -

Unit 1
1. Nature and Scope of Rural Marketing
2. Rural Development
3. Exploring the Growing Rural Market
Unit 2
4. Rural Marketing Environment
5. Rural Consumer Behaviour
Unit 3
6. Rural Marketing Mix
7. Product and Pricing
8. Rural Market Segmentation, Trageting and Positioning
Unit 4
9. Distribution in Rural Market
10. Rural Promotion
11. Rural Specific Promotion Media and Methods
Field Visit / Case Studies
12. Understanding the Rural Market - A Practical Approach
Case Studies

About The Author

B.Sc., M.B.A.

Management Consultant, Mumbai.

R. Krishnamoorthy has over twenty-five years of professional experience in Sales / Marketing and ten years in HR. He was National Sales Manager at Sandoz Agro and General Manager (HR) at Syngenta Crop Protection.

He has written twenty-five articles on Sales, Marketing and HR, two reference books on "Introduction to Rural Marketing" and "Personal Selling and Sales Management" and two text books on HR. Further, he has revised the popular book on "Marketing Management" written by (Late) Professor S.A. Sherlekar.

A Graduate in Agriculture, he holds a Masters Degree in Marketing Management and a Post-Graduate Diploma in HR. At present, he is engaged in writing and teaching in Management Institutes in Mumbai.

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