Commerce - V Marketing Sem V (Mumbai Univ)

ISBN Number : 978-93-5299-203-4

Student Price : Rs.98

Student Dollar Price : 4$

Book Edition : Second

Year of Publication : 2018

No. Of Pages : 180

About The Book

It gives us immense pleasure to put forth a book on revised syllabus in the subject of "Commerce - V (Marketing)" for T.Y.B.Com., Semester V for the students of the University of Mumbai. The book has been divided into Four Chapters based on Four Modules in the Syllabus. The language of the book is simple and lucid to enable undergraduate students to comprehend easily. A number of examples have been given to make understanding of the subject matter easy. Objective questions in the form of fill in the blanks, match the columns and true or false have been given to facilitate quick revision and help students to prepare for the internal examinations.


Contents -

1. Introduction to Marketing
2. Marketing Decisions – I
3. Marketing Decisions – II
4. Key Marketing Dimensions

About The Author

Dr. Khushpat S. Jain -

Associate Professor,

Ph.D. (Banking), MBA (Human Resource Management),

M.Com. (Banking and Finance), M.A. (Economic and Political Science), NET, SET.

Prashant H. Bhagat -

M.Com., M.A. (Eco.) MBA, M.Phil., DPMIR, SET

Assistant Professor,

Chetna H.S. College of Commerce,

Bandra (West), Mumbai - 400 051.

CA, CS Professional Courses of India,

Ph.D. Guide [Research Supervisor] & Professor for Research Methodology in JJT University

Dr. Raj Ankush Soshte -

Ph.D., M.Com., M.Phil., PGDFM,GDC&A, SET

Assistant Professor,Department of Commerce,

NSS College of Commerce & Economics,

Tardeo, Mumbai.

Dr. Satinder Gujral -

M.Com, B.Ed., Ph.D., MBA

I/C Principal, Reena Mehta College of Commerce & Management Studies,

Bhayander (West).

Ms. Janhavi Rao -
M.Com., NET, MBA, M.Phil,
(I/C -Principal)
Gurukul College of Commerce,

Dr. Nilendra Lokhande -

M.Com., Ph.D., UGC-NET, M.Phil., B.Ed. (NCERT Bhopal)

Head, Department of Commerce,

S.N.D.T. Arts & S.C.B. College of Commerce & Science for Women,

SNDT Womens University, Mumbai - 20.

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