The First edition of “Retail Management” written for students of Undergraduate course of Bangalore University. The purpose of this book is to introduce with retail industry and its management activities.
This book has five unit namely introduction to Retail Business, Consumer Behavior in Retail Business, Retail Operation, Retail Marketing Mix and Impact of Information Technology in Retailing.
This book contains brief information about functions of retailing, types of retailing forms of retail business ownership, Retail theories and Wheel of Retailing. Retail business in India, the influencing factors and present retail scenario in India as well as abroad are the main eye-catching section of this book.
This is an attempt to provide the students with thorough understanding of the retail products, pricing, apply channel, retail logistics and promotion. In writing this book we have benefited immensely from various sources of real information about past and present scenario and future trends of retail market in India.
Chapter – 1 Introduction to Retail Business
Chapter – 2 Consumer Behaviour In Retail Business
Chapter – 3 Retail Operations
Chapter – 4 Retail Marketing Mix
Chapter – 5 Impact of Information Technology in Retailing