Marketing Management (Bangalore Univ)

ISBN Number : 978-93-5202-086-7

Student Price : Rs.195

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2016

No. Of Pages : 302

Book Weight :0

About The Book

Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business environment prevailing in the country. Their challenge is no take sound marketing decision in a complex environment. The students community who are interested in marketing career will also face the same challenges. These may be in a more complex situation, as it takes time for them to enter into career. This title “Marketing Management” provides them an opportunity to develop the skills necessary to meet the challenges.

Though this is a basic work on theories, concepts and principle of Marketing Management, students are promoted in this work to assume the role of marketing executive. It also reflects the rapidly changing technological context of marketing decision taken by Indian companies.

 

Contents :

Unit – 1
Chapter – 1 Introduction To Marketing
Chapter – 2 Recent Trends In Marketing
Unit – 2
Chapter – 3 Marketing Environment (Macro)
Unit - 3
Chapter – 4 Marketing Mix
Chapter – 5 Channels of Distribution And Promotion
Unit – 4
Chapter – 6 Market Segmentation And Consumer Behavior
Unit – 5
Chapter – 7 Customer Relationship Management

About The Author

Prof. H.R. Appannaiah is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely travelled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member. He has won many laurels for his contribution to business education.

Prof. H.R. Ramanath, M.Com, MBA, M.Phil, (Ph.D.) is working as Professor of Management at Post Graduate Centre for Management Studies of Surana College Bangalore. Prior to this assignment, he has served in Manufacturing and IT industries for ten years. Very young and bright scholar, Prof. H.R. Ramanath has twelve books to his credit on Commerce and Management and a teacher par excellence.

Book Reviews

Login Form
Username:
Password: