Business Research Methods (Bangalore Univ)

ISBN Number : 978-93-5202-109-3

Student Price : Rs.240

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2016

No. Of Pages : 236

About The Book

The First edition “Business Research Methods” written for students of UG courses. The subject matter is written and simple and easily understandable language with sufficient support from real business world information.

The Unifying concept of this book are the methods and techniques of business research which are cost-incurring activity whose output is information of potential value to managers in making decision. With respect to methods and technique, this book departs from tradition in terms of an applied approach to the relatively large coverage of more sophisticated research techniques. The entire book focuses on implementation of research activates.

This book concerned with providing the business research methods. The means that all the basic elements of methods, techniques and analysis are covered, including those a more sophisticated level of business research. Used-orientation is based on the premise that users need to know method in oared to evaluate research presented to them. We have convinced this book will demonstrate to be useful to students and teachers alike. This book would not have seen the light, but for the support of our family members and friends.


Contents :

Unit – 1 Introduction To Research
Unit – 2 Methods of Data Collection
Unit – 3 Tools For Collection of Data
Unit – 4 Statistical Methods
Unit – 5 Report Writing

About The Author

Dr. Usha Devi N. -

M.Com, M.Phil, Ph.D

Associate Prof. Department of Commerce,

MLA First Grade College for Women,

Bengaluru - 34.

Santhosh Kumar A.V. -


Lecturer, Department of Commerce and Management,

Seshadripuram First Grade College,


Syed Yaseen -

M.Com., MBA, (Ph.D.)

Faculty, Department of Management,

Al-Ameen Institute of Management Studies, Bengaluru.

S.K. Podder -

MBA, M.Phil,

Lecturer, Department of Management,

Dayananda Sagar Junior Business School,

Bengaluru - 78.

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