Mass Media Research

ISBN Number : 978-93-5202-178-9

Student Price : Rs.80

Student Dollar Price : 3$

Book Edition : Third

Year of Publication : 2016

No. Of Pages : 105

Book Weight :114

About The Book

This book is an attempt by me, to cover the SYBMM syllabus prescribed for Mass Media Research by the University of Mumbai.

 

Contents -

1. Relevance, Scope of Mass Media Research and Role of Research in the Media
2 Steps Involved in the Research Process
3 Qualitative and Quantitative Research
4 Discovery of Research Problem, Identifying Dependent and Independent Variables, Developing Hypothesis
5 Concept, Types and uses of Research Designs
6 Data-Collection Methodology
7 Designing Questionnaire and Measurement Techniques
8 Sampling Process
9 Data Tabulation and Research Report Format
10 Application of Research in Mass Media
11 Introduction to Semiology
12 Content Analysis
Bibliography

About The Author

Prof. Kishwar Panna -

Lecturer, BMM Department, Usha Pravin Gandhi,

College of Management, Vile Parle, Mumbai.

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