Business Research Methods (Bangalore Univ)

ISBN Number : 978-93-5202-096-6

Student Price : Rs.198

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2016

No. Of Pages : 188

Book Weight :0

About The Book

It gives us immense pleasure in presenting the first edition of the book titled "Business Research Methods" under the new CBCS syllabus of fourth semester BBA of Bangalore University. This book is a master piece for both students and faculties to understand and recollect the matters related to research methods in simple format.

The present book covers all the basic elements which are required for the said course, different methods, techniques and analysis including those at more sophisticated levels of business research. And it is very user friendly in terms of right to topic intended to study.

This book covers six chapters consists of Introduction to Research in first chapter, Defining the Research Problem in second chapter, Research Design in the third chapter, Sampling Analysis in the fourth chapter, Data Collection and Processing in the fifth and Analysis and Interpretation of the Data as well as The Report Writing in the sixth Chapter.

 

Contents -

1. Introduction to Research
2. Defining the Research Problem
3. Research Design
4. Sampling
5. Data Collection and Processing
6. Analysis and Interpretation of Data and Report Writing
Skill Development

About The Author

Dr. K. Ramachandra, has to his credit M.Com.(Rank Holder), MBA., DPM & IR, LLB., and Ph.D., and over two decades of teaching and research experience in the field of Commerce and Management disciplines. He was a High Court Advocate with strong base and exposure on business, taxation, and I PR trade laws. He has produced several Ph.Ds and M.Phils. He has published several International Research Papers in Journals, Magazines and Newspapers of Global Repute. Currently working as Professor and Head of the Department of Commerce and Management, Maharani`s Arts, Commerce and Management College for Women, Bangalore, a NAAC accredited `A` Grade College. A prolific writer and received wide spread acclaim for his power brand books - Services Management, International Finance, Indian Constitution, International Business Laws, Marketing, Research Methodology and the like. He also holds the position of Presidentship of Bangalore University Teachers` Council of Commerce and Management. He is a resource person visiting several B-Schools in India. He is a known personality among the teaching and student community. Formerly he worked as Professor and Head of the Department of Commerce and Management, Government Boys`College, Kolar, as mark of rural service. E-mail: [email protected]

Prof. Alla Bakash S. is an Associate Professor in Commerce. Hasanath College for Women. Bangalore University. He is also serving as Incharge Principal in Hasanath College. Bangalore. He has a teaching experience of more than 1S years in the field of commerce and management. He has pursued his doctoral degree on the topic "Impact of Foreign Banks on Indian Banking System". He has organised a number of seminars and workshops. He has presented a number of research papers in state, national and international seminars and conferences. His areas of interest include subjects like Taxation. Business Economics. Statistics. Banking. Corporate law. Business Law. Management. Strategic Management.

Dr. B. Chandrashekara, hails from a small village in Hassan District and marched forward considerably to carve a niche in the field of business education in India. He has toiled and moiled to reach the self-prophecy of becoming an established teacher in the field of Commerce and Management. His strenuous and hard work fetched him a place as a matured professor. He has to his credit M.Com, (Rank Holder), MBA, MTM, M.Phil, and Ph.D. He is an accomplished author for Commerce and Management disciplines. He has authored over 15 books on Commerce and Management disciplines already. He has presented and published several research articles in the National and International Conferences, Journals and Magazines. He has been guiding research scholars for their M.Phil and Ph.Ds. His areas of interest covers Taxation, Research Methodology, Marketing Management, Strategic Management, International Finance, Financial Management, Cost Accounting, Financial Accounting and the like. He is a former Treasurer of Karnataka Government College Teachers` Association. He worked as Professor and Head of the Department of Commerce and Management, Maharani`s Arts, Commerce and Management College for Women, Bangalore, a NAAC accredited `A` Grade College. Currently working as Professor in PG Department of Commerce and Management, Government R.C. College of Commerce and Management, Bangalore. He is a resource person visiting several B-Schools in India. E-mail: [email protected]

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