Principles of Event Management (Bangalore Univ)

ISBN Number : 978-93-5202-157-4

Student Price : Rs.198

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 180

Book Weight :236

About The Book

The past decade of the Indian economy has witnessed an alarming growth in the size of Event Management Industry. It has grown by leaps and bounds in the recent past and most of the experts in the industry strongly believe that this is just the beginning of a new era.

The scope of Events has been widening day by day and the Events and Entertainment Industry today encompasses events like Fashion and Celebrity Shows, Film Awards, Celebrity Promotions, Road Shows, Musical Concerts, Bollywood’s Shows, TV Reality Shows, Company Conferences, Banqueting Facilities, Tourist Attractions, Sports, Culture, Corporate Seminars, Workshops, Exhibitions, Wedding Celebrations, Birthday Parties, Theme Parties and Product Launch. The continuous rise in the number and the scale of all such events has emerged as the main growth drivers in the sector.

 

Contents -

1. Introduction to Event Management
2. Event Management Procedure
3. Conduct of Events
4. Public Relations
5. Corporate Events
Motivational Case Study Exercise

About The Author

Ms. Annie Stephen -

B.COM, CA, MBA

Mr. Hariharan -

M. Com., PGD HR

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