Principles of Event Management (Bangalore Univ)

ISBN Number : 978-93-5202-176-5

Student Price : Rs.185

Student Dollar Price : 7$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 236

Book Weight :316

About The Book

The purpose of any organization is to satisfy customers and build their loyalty towards it. Customers expect different and long lasting experience with the company. Therefore, it is necessary for organization to be very professionals in conducting the activities. In order to meet professional approach to various event conducted by organization, a new discipline called event management is emerged. Event management is the process of planning, co-ordinating, and running the whole process of any event in an orderly manner. The event industry is growing rapidly in recent times. The event management team aims at exceeding customers expectations. Event managers are named for their thank out-of-the-box approach to generate unique ways for conducting events. Hence, event managers are needed in almost any kind of business. Event management companies undertake to render services to corporate, government and family functions. Event management companies work towards creating memorable experiences to customers. Event managers play pivotal role in the successful accomplishment of events. Corporate Event Management usually includes Trade Shows, Stalls and Exhibitions, Conferences, Product Launches, Press Conferences, and Trade Meets. The event management companies are popular because of their strong leadership qualities. Research capabilities, and unique way of executing events. Becauses of the increasing popularity of this discipline, an attempt is made to write this title principles of Event Management.



Chapter – 1 Introduction to Event Management
Chapter – 2 Event Management Procedure
Chapter – 3 Conduct of an Event
Chapter – 4 Public Relations
Chapter – 5 Corporate Events
Chapter – 6 Special Events
Skill Development

About The Author

Prof. H.R. Appannaiah is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely travelled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member. He has won many laurels for his contribution to business education.

Prof. H.R. Ramanath, M.Com, MBA, M.Phil, (Ph.D.) is working as Professor of Management at Post Graduate Centre for Management Studies of Surana College Bangalore. Prior to this assignment, he has served in Manufacturing and IT industries for ten years. Very young and bright scholar, Prof. H.R. Ramanath has twelve books to his credit on Commerce and Management and a teacher par excellence.

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