International Business

ISBN Number : 978-93-5142-974-6

Student Price : Rs.425

Student Dollar Price : 17$

Library Price : Rs.1050

Library Dollar Price : 42$

Book Edition : Second

Year of Publication : 2018

No. Of Pages : 398

About The Book

We have great pleasure in presenting Second Revised edition “International Business” written for students of PG courses. The related matters are written in a simple and easily understandable language with sufficient support from real business world information.

This volume is an attempt to provide the students with thorough understanding of international business concepts, methods and techniques. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

We are sure this book will prove extremely useful to students and teachers alike. This book would not have seen the light, but for the grace of God and the blessings and support of our family members and friends.

We are quite confident, though, that the book can also be adopted and used successfully. We believed that the book is even suited for self-study. This book will provide an up-to-date first foundation for informed discussion of today’s national and global issues.

This book has a user-friendly design, featuring margin notes and definitions that emphasize important concepts. Exercises geared towards each chapter’s central ideas consolidate the acquired knowledge. An extensive and innovative use of graphs facilitates access and enhances learning success.


Contents -

Unit – 1 Introduction to International Business
Unit – 2 International Business Environment
Unit – 3 International Strategic Management
Unit – 4 International Human Resource Management
Unit – 5 International Operations Management
Unit – 6 International Financial Management
Unit – 7 International Financial Accounting
Unit – 8 International Marketing
Unit – 9 Integration Between Countries and RTB
Unit – 10 GATT and WTO
Unit – 11 WTO and Implication in India
Unit – 12 International Strategic Alliance

About The Author

Zubeda Begum -

M.Com, M.Phil, (Ph.D.),

Associate Prof., Department of Commerce

Abbas Khan College for Women,


Dr. B. Paramesh -

M.Com, Ph.D.,

Professor, Department of Commers

APS College of Commerce, Bengaluru.

Dr. B. S. Sudha -

M. Com, Ph.D.,

Asst. Professor, Dept. of Commerce and Management,

Surana College, Bengaluru.

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