Principles of Event Management (Bangalore Univ)

ISBN Number : 978-93-5202-196-3

Student Price : Rs.185

Student Dollar Price : 7$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 224

Book Weight :292

About The Book

We have substantial gratification in presenting the First edition "Principles of Event Management" written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from factual information. The objective of writing this book is to provide students with a conceptual framework of principles -of event management, functionaries in these markets and their mode of trading.

We consider this book is useful for understanding purposes through students as well as professionals. The book lays down the framework defining introduction to event management, event management procedure, conduct of an event, public relations and corporate event.

This is an attempt to provide the students with thorough understanding of the event management. In writing this book we have benefited immensely from the real information of principles of event management.

This book has mostly concentrated on discussion of the important topics such as introduction to event management, analysis and scope of event, establishing of policies and procedure, developing record keeping systems, event management procedure, conduct of an event, computer aided event management, roles and responsibilities of event managers for different events, public relations, media, media management, public relation strategy and planning, brain storming sessions and corporate event.

We are convinced this book will exhibit to be useful to students and teachers comparable. This book would not have seen the light but for the support of our family members and friends.

Our work would not attain its fulfillment if we fail to thank the management of Seshadripuram First Grade College, Swarny Vivekananda Rural First Grade College and Teachers Academy Group of Institutions, Bengaluru for giving us the support and encouragement to take up such a task.

 

Contents :

1. Introduction to Event Management
2. Event Management Procedure
3. Conduct of an Event
4. Public Relations
5. Corporate Events
Skill Development

About The Author

Dr. Neha Jain MA, M.Phil, MBA, PGDMCJ, Ph.D

Vice Principle,

Seshadripuram First Grade College, Yelahanka, Bangaluru.

Prof. Venkatesh Babu T.S. M.Com., MBA MA, DEE, NET, (Ph.D)

Principle, Swamy Vivekananda Rural First Grade College, Bangaluru.

Archana M.N. -

MBA

Asst. Prof., Department of Commerce & Management,

Presidency College, Bengaluru.

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